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Domestic mobile phone brands such as Huawei and Xiaomi both launched an offensive against Apple, with sales falling by 30% in the first week of the year!
- 王林forward
- 2024-01-25 13:42:14984browse
According to news on January 25, today, an article "Apple puts down its pretentiousness in China" rushed to the hot search. Apple, which "never cuts prices", had to put down its pretentiousness and launch a limited-time promotion in China.
According to foreign media reports, in the face of multiple attacks from Chinese brands such as Huawei and Xiaomi, Apple mobile phone sales in China fell slightly by 3% in 2023, and plummeted by 30% in the first week of 2024.
The agency also predicts that Apple mobile phone sales in China may experience a double-digit decline this year.
Seeing that the most important Chinese market has begun to decline, Apple, which "never cuts prices", has to rarely lower its profile and launch an official limited-time promotion in China starting from January 18.
During the promotion period, the flagship iPhone 15, which was released less than half a year ago, is also discounted by hundreds of yuan, and the price reduction on some e-commerce platforms is as high as thousands of yuan.
Reports indicate that Apple’s rare promotion highlights the dilemma of “not being able to sell” in China. Apple entered the Chinese market in 1993, but in 30 years in Hedong and in 30 years in Hexi , Apple’s seemingly unshakable position gradually began to change 30 years later.
With the rise of domestic mobile phones such as Huawei and Xiaomi, Apple has become increasingly unpopular with Chinese consumers; and in recent years, Apple seems to have lost its revolutionary innovation in the past Dynamics, with its “toothpaste squeeze” strategy, is losing interest to a larger Chinese consumer base.
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