Mazda 6 will be discontinued in Japan and there will be no replacement model in the future

Japan’s Mazda announced on January 19 that the Mazda 6/Atenza will be discontinued in mid-April and will have no successor model.

##According to Kuai Technology, this also means that after the suspension of production in the North American market in 2021 and the suspension of production in the British and Chinese markets in 2023, Mazda 6 will also come to the end of its life in the Japanese domestic market. .

As Mazda’s mid-level sedan, Mazda 6 is also Mazda’s most popular model and sales model. However, due to the decline in brand and product strength, vehicle sales have always been mediocre.

The latest third-generation Mazda 6 has been on sale for 12 years, with cumulative sales in the Japanese market reaching 226,000 units. However, in the face of the SUV trend, Mazda 6 and sedans have been defeated together.

In the Chinese market, after the Mazda 6 (Atez) was acquired by Changan Mazda along with FAW Mazda, Atez also ushered in the suspension of production in 2023.

However, even if production is not discontinued, Atez's product strength is obviously insufficient compared with domestic products of the same level, and its prices have always been strong, resulting in vehicle sales data being more average.

The latest data shows that in 2023, Atez’s cumulative sales will be 3,438 vehicles. For Mazda, Atez has found it difficult to generate positive feedback on its performance.

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