How to apply for a WeChat public account

How to apply for a WeChat public account

WeChat has 300 million users in just two years, showing its rapid development momentum. WeChat is expected to surpass other social communication tools and become the platform with the largest number of users. Not only individual users love WeChat, but companies have also joined in. However, many users are not clear about how to authenticate WeChat official accounts. The following will introduce you to the specific methods of WeChat public account authentication.

How to apply for certification on WeChat public platform?

WeChat certification, also known as WeChat public account certification, for individuals, only need to have 500 fans to apply for certification. For enterprises, they need to have a certain reputation in the industry and have at least 1,000 subscribers before they can apply for certification. Generally speaking, it is difficult for companies and individuals to pass certification. Only well-known figures or companies that meet the certification conditions can apply for WeChat public account certification. Once the certification is successful, you can promote your WeChat official account QR code through Weibo, website and other channels to attract more subscribers and expand your influence.

What is the use of WeChat public platform account assistant?

You can bind a private WeChat ID in the settings, use the WeChat public account assistant to send group messages, and check the status of group messages at any time. How to add friends on the WeChat public account platform? The WeChat public platform cannot actively add friends and can only be added as friends by others. Users who have passed the authentication can be searched on the WeChat public platform. Please click Friends in WeChat to add friends. Scan the QR code and place the QR code pattern of the user you need to follow in the viewfinder to add people to follow. After adding a follower and becoming a fan, the users you follow can send messages to interact with you through the WeChat public platform.

How to add friends?

WeChat public platform cannot actively add friends, and can only be added as friends by others. Authenticated users can be searched on the WeChat public platform. You can click Friends → Add Friends → Scan the QR code in WeChat, place the QR code pattern of the user you need to follow in the viewfinder, and then add the person you want to follow. Once you become a fan, you can interact with the users you follow through the WeChat public platform, send messages, etc.

How to authenticate with WeChat

How to perform WeChat authentication

As China’s leading social media, WeChat has attracted hundreds of millions of registered users with its rich content and optimized user experience. In the marketing of enterprises, the efficient communication of WeChat plays an important role.

Tools/Materials

WeChat

computer

Method/Step

How to certify a WeChat public account? You need at least 1,000 subscribers to apply for certification of a WeChat public account, and you need to have a certain reputation in the industry. Only those who meet the conditions can apply for WeChat public account certification. You can promote the QR code of your WeChat official account through WeChat, website, etc., to gain more subscribers and expand your influence.

Functions after authentication Combined with WeChat’s mass messaging function, the main functions of the WeChat public platform are positioned as follows: Mass push: Official accounts proactively push important notifications or interesting content to users. Automatic reply: Users actively retrieve regular messages from official accounts based on specified keywords; FAQ. One-on-one communication: The official account provides users with one-on-one dialogue and answer services for users’ special questions. Purpose of the public account assistant You can bind a private WeChat ID in the settings, use the WeChat public account assistant to send group messages, and check the status of group messages at any time.

Characteristics of WeChat marketing 1. Three-dimensional WeChat marketing can use advanced multimedia technology to describe products in the form of text, pictures, voice and other presentation forms, so that potential consumers can receive information more vividly and directly. 2. High Speed ​​One of the most significant features of WeChat is its rapid spread. After a highly watched WeChat message is sent on the Internet and its associated mobile WAP platform, it can reach every corner of the WeChat world within a short time and reach the largest number of witnesses in a short period of time. 3. Convenience WeChat marketing is superior to the traditional advertising industry. The entities publishing information do not need to go through complicated administrative approvals, thus saving a lot of time and costs. 4. Extensiveness: Viral communication through audience attention has a very wide impact. At the same time, the celebrity effect can geometrically amplify the spread of the event. The value of WeChat marketing: 1. Help companies quickly increase brand awareness and influence. 2. Promote the promotion of new products and services. 3. As a low-cost marketing tool for small and medium-sized enterprises. 4. Corporate public relations services. 5. Use WeChat to track and promote brand communication. 6. Use WeChat to improve customer service.

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