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According to the latest report from the repurchase price aggregation website SellCell, consumers usually consider its value preservation when purchasing an iPhone. Among the flagship models released in 2023, the iPhone 15 series, especially the 256GB Pro Max model, has shown a significant advantage in depreciation speed, which makes them better than other competing products in terms of value retention. . This result further consolidates the iPhone's position in the market, as value preservation has always been one of the important considerations for consumers when purchasing mobile phones. Android phones seem to be difficult to compete with the iPhone in this regard, which is why the iPhone has always been one of the first choices for consumers.
According to the editor’s understanding, iPhone The average depreciation rate of the 15 series in the first month of release was 28.8%. This rate decreased in the following two months, falling to 27.1% in the second month and rising slightly to 27.9% in the third month. So far, the average depreciation rate of this series has stabilized at 27.4%, demonstrating its strong ability to preserve value. In comparison, the depreciation rate of Samsung's S23 series was as high as 42.4% at the end of the first month, and then climbed month by month, reaching 43.5% in the second month, and rising to 44.5% in the third month. And Google’s Pixel The 8 series performed even more dismal, with its flagship model the 1TB Pixel 8 The depreciation rate of Pro in the first month was as high as 68.1%. As for other Android brands, their depreciation speed is similar, but compared with Apple, they are obviously not on the same level, which also reflects the difference in brand influence to a certain extent.
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