Global Mobile Phone Market Report 2023Q4: Apple became the annual champion, Samsung occupied the second place with 17%, and Xiaomi increased by 20% and ranked third

According to news on January 17, following the IDC report, Canalys, another market research agency, also released its fourth quarter report for 2023, indicating that global smartphone shipments increased by 8%, and Apple won the annual crown for the first time.

The report pointed out that in the fourth quarter of 2023, the global smartphone market grew by 8% to 320 million units, ending seven consecutive quarters of decline. Following the launch of the new iPhone, Apple led the world with a 24% market share in the fourth quarter. For the full year of 2023, total global smartphone shipments were 1.1 billion units, a year-on-year decrease of 4%. For the first time, Apple slightly surpassed Samsung to become the manufacturer with the highest shipments in 2023, but both had a market share of 20%. Xiaomi, OPPO and Transsion hold 13%, 9% and 8% market share respectively. On the other hand, Apple has shown tenacious vitality in the past two years thanks to the continued solid demand in the high-end market. The improved product positioning of the iPhone 15 series has pointed out the direction for Apple's future product strategy to cover a wider range of consumer groups. However, while demand for high-end replacement phones is leveling off in other major markets such as North America and Europe, Huawei's re-emergence and local competition in mainland China will pose challenges to Apple's continued growth. In the new year, Apple must seek new market growth points and ecosystem advantages to revive its iPhone business. Samsung ranked second with a market share of 17%; Xiaomi ranked third, with a year-on-year growth of more than 20% in the fourth quarter. Reference links are attached as follows: In the fourth quarter of 2023, the global smartphone market grew by 8%, and Apple won the annual crown for the first time

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