Huya cooperates with WeChat video account to launch live game content

News from this site on January 16, according to All Weather Technology Report, we learned from the Game Association that Huya plans to launch live broadcast cooperation with WeChat video account.

Tencent recently announced its cooperation with Douyin Live Broadcast for "Honor of Kings", which is important news for Huya, Tencent's game live streaming platform. The cooperation with the video account also shows that Tencent does not intend to give up its game live broadcast platform.

This site’s inquiry found that Huya’s revenue in the third quarter of 2023 was 1.648 billion yuan, with live broadcast and advertising revenue both declining year-on-year. As for WeChat, the total playback volume of video accounts in the third quarter of 2023 increased by more than 50% year-on-year, claiming that original content playback volume has grown strongly and currently accounts for the vast majority of the total playback volume of video accounts.

In May 2023, WeChat’s “Video account live broadcast game promotion” function was launched in gray scale. Game manufacturers put game recommendation tasks on the video account, and video account anchors can receive tasks in the task square; When live broadcasting a game, the anchor enters the secondary device live broadcast room/video account assistant web terminal, clicks "Play Together" to push the game tasks that have been received, guide fans to reserve, download, and start the game, and realize private domain traffic monetization.

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