Tesla releases new version of Model 3 and Model Y, with shocking price cuts

According to news on January 12, Tesla unexpectedly launched the first round of price cuts in 2024 today. It officially announced that it will target the new version of Model 3 and Model 3. Y makes price adjustments. The price reduction was swift and substantial, showing Tesla's keen response to market dynamics.

In detail, after this adjustment, Model 3The price of the refreshed version is more competitive. Among them, the starting price of the rear-wheel drive refreshed version has dropped to 245,900 yuan, and the starting price of the long-range refreshed version is 285,900 yuan. At the same time, Model Y has also seen price cuts. The starting price of the rear-wheel drive version is now 258,900 yuan, while the starting price of the long-range version has been adjusted to 299,900 yuan.

According to the editor’s understanding, the price reduction this time is not small. Specifically, the price of the Model 3 rear-wheel drive version has dropped by 15,500 yuan, and the price of the long-range refreshed version has dropped by 11,500 yuan; The price of the Y rear-wheel drive version is reduced by 7,500 yuan, and the price of the long-range version is reduced by 6,500 yuan. This price reduction strategy will undoubtedly further enhance Tesla’s competitiveness in the Chinese market.

Just at the end of last year, Tesla raised prices three times in a row in the Chinese market in just 19 days. However, according to Tesla's financial report data for the third quarter of 2023, although total revenue increased by 9% year-on-year to US$23.35 billion, gross profit fell by 22% year-on-year to only US$4.178 billion.

Some analysts believe that Tesla’s price reduction may be to alleviate profit pressure and is also a positive response to market demand. Cui Dongshu, secretary-general of the National Passenger Car Market Information Joint Association, previously pointed out that Tesla’s The price increase of Y and Model 3 is a price adjustment plan made when it faces profit pressure. However, it remains to be seen whether this price cut means a new change in Tesla's market strategy.

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