Does Pinduoduo support shopping carts?

The shopping cart function in general online shopping software is derived from the physical shopping cart in offline supermarkets. The purpose is to facilitate customers to carry multiple items for settlement, save physical burden, and improve customers’ shopping experience. It is hoped that customers can increase the number of purchased items. ; In addition to meeting users’ needs for consolidated settlement, price comparison and product collection functions for online shopping, the online virtual shopping cart has also spawned various promotional methods on the business platform: full discounts, full discounts, full gifts, and cross-store Use coupons, etc. But some friends will ask whether Pinduoduo has a shopping cart. Can Pinduoduo add it to the shopping cart and pay together? Friends who want to know the answer to this question, please read on!

Does Pinduoduo have a shopping cart?

First of all, I can answer you clearly: Pinduoduo does not have a shopping cart function.

As for the reasons in this regard, they can be roughly divided into the following points:

1. [From the perspective of user purchase process]

From the user’s need for the product to the end Payment purchase can be roughly divided into several steps: generate demand - search for products - compare - select products - pay for purchase. "Payment purchase" can be divided into two types, one is direct payment purchase, the other is adding shopping cart Then pay for the purchase. The lack of a shopping cart function simplifies the user's purchasing chain to a certain extent, eliminates the user's secondary decision-making in the shopping cart, and improves the efficiency of single product purchasing.

2. [Judging from the unit price of products on the Pinduoduo platform]

Pinduoduo’s slogan of “9 yuan for 9 yuan with free shipping” is deeply rooted in the hearts of the people. The low-price and high-frequency promotions in the early stage have occupied the minds of users. Pinduoduo is associated with low-price consumption. The average unit price of products on the Pinduoduo platform is relatively low. For most users, “it’s not expensive, so just buy it.” In view of scenario 4 above, purchasing behavior will not Causes a large degree of economic pressure, direct payment no longer requires "additional purchases" behavior.

3. [From the product side of Pinduoduo]

Pinduoduo’s product collection function carries the basic functions of the shopping cart - combined settlement, price comparison and product collection, but The entrance is not obvious. I compared it with Pinduoduo’s Taobao Special Edition. There is a shopping cart under the Taobao Special Edition, but it is not at the bottom of the APP and the entrance is relatively deep. This is related to product positioning, entering the sinking market, and low customer unit price.

4. [From the operational side of Pinduoduo]

Pinduoduo takes the group-buying gameplay to the extreme, "it will be cheaper if you buy with others", motivating users and others A certain connection is established, and buying things is no longer a "personal behavior". The three characteristics of group buying are: single product orientation, low customer unit price and timeliness; users decide independently when to add products to the shopping cart, when to buy, and how much to buy, which to a certain extent is contrary to Pinduoduo’s core group buying gameplay.

5. [From the perspective of Pinduoduo’s underlying thinking]

Pinduoduo’s single-product operation thinking, some coupons on the platform, such as “2 yuan off for purchases over 30 yuan” are only It is limited to products with a unit price of more than 30 yuan; when the platform side provides users with subsidies, it also directly reduces the unit price of the products, which is unpretentious and does not engage in gimmicks. Therefore, for scenarios 1 and 2, behaviors such as cross-store discounts and multiple product orders are no longer necessary under certain scenarios.

Introduction to the method of merging orders with Pinduoduo shopping cart

Although Pinduoduo does not have a shopping cart function, there is another way to achieve the purpose of paying together. The editor will now Let me introduce it to you.

1. First, we find the products we need through homepage recommendations, product classification, keyword searches, etc.

2. Then click the [Collection] icon in the lower left corner of the product details page to complete Pinduoduo product collection.

2. Then switch to the personal center interface and click the [Product Collection] button.

3. Finally, check the items that need to be paid together and click the [Go to Checkout] button in the lower right corner.

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