How to make money on Xiaohongshu

Perhaps many people came to Xiaohongshu with the original intention of sharing their lives at first, but later, as the number of fans increased, whether intentionally or unintentionally, they would be involved in a problem, that is, monetizing the content . In Xiaohongshu, when it comes to the topic of monetization, there are generally two ways. One is to use the Xiaohongshu platform to divert traffic to your own WeChat ID, official account or store, and then sell products and services to monetize; the other is to rely on Xiaohongshu and use the influence of the account on the platform to conduct Traffic monetization. For example, bloggers help a brand promote its products on Xiaohongshu, or help the brand sell products or bring goods through live broadcasts. For most Xiaohongshu bloggers, the second monetization method is obviously more suitable. Among them, many Xiaohongshu bloggers have just started to live broadcast and are not very familiar with live streaming. Today, the editor will first talk to you about how Xiaohongshu makes money and promotes monetization.

How does Xiaohongshu make money

1. [How to receive promotion? ]

For Xiaohongshu bloggers, how can they receive promotion? There are generally two ways: official and unofficial.

1. Official route

When taking the official route, the first thing that comes to mind is of course the various Xiaohongshu MCN organizations on the market. The relationship between bloggers and MCN is more like that between artists and agencies. MCN is responsible for receiving promotion invitations from various brands and then distributing them to bloggers who have signed contracts with them. Bloggers themselves no longer need to look for cooperation from brands. They only need to pay more attention to various promotional messages issued by MCN, choose the one that suits them and apply, and they can accept orders if they meet the requirements.

The other is the brand cooperation platform officially launched by Xiaohongshu last year. Creators can upload their own promotion quotes, view operational data, and communicate directly with brands on this platform without going through intermediaries. But the premise is that it must meet the Xiaohongshu brand partner standards, that is: the number of fans must be more than 5,000, and there must be more than 10 notes with 2,000 reads in the past six months.

Of course, for the above two methods, institutions and platforms will charge a certain service fee. But correspondingly, the authenticity of the promotion and the collection of subsequent fees will be more guaranteed.

2. Unofficial channels

There are generally three unofficial channels for Xiaohongshu to receive promotions:

The first is the crab announcement

This It is a platform similar to task publishing and receiving, and it is very simple to use. It not only supports KOLs to receive orders but also supports merchants to publish recruitment advertisements, but it is a mixed bag and requires your own personal judgment. Secondly, the price is relatively low.

The second is the notification community

In some notification groups, the group owner or members will send out a form link to recruit experts. You only need to fill in the form and wait for contact. It's OK, but generally there is no feedback for those who are not compliant (similar to submitting a resume), and it is not very convenient to use. Moreover, groups are not publicly searchable. The cost of finding a suitable notification group is relatively high, and the quality is very limited.

The third is personal contact information

Leaving contact information on Xiaohongshu’s profile page, such as Weibo or email, is valid, but because it is passive, the number of contacts cannot be controlled. Generally speaking, there are relatively few, and the efficiency is also very low, but those who are targeted generally have a higher success rate of cooperation.

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