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Live streaming script written by AI in five minutes, beating professional copywriting

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2024-01-11 23:30:051282browse

Now, we can use AI to accomplish many things, such as quickly outputting various types of copywriting, including community copywriting, and even live broadcast scripts, etc. How to achieve this? May wish to take a look at the sharing of this article.

Using AI to write live broadcast scripts, laymen must not dare to imagine:

Can AI write a live broadcast script that can take up to seven or eight hours?

But when the insiders see what I’m saying, their eyes must have started to shine.

Don't worry.

Let me first give some popular science to the “laymen” on “why AI can be used to write live broadcast scripts”.

1. The live broadcast room that was "chopped"

On the matter of "emptying users' wallets through live broadcasts", the platform and the merchants have the same position.

The platform needs to introduce the most valuable traffic into the live broadcast room with the highest monetization efficiency, rather than letting users watch the excitement in a live broadcast room.

Merchants hope to use their hard work and low-enough prices to gain traffic from the platform that has the most spending power, rather than die-hard fans who only "praise others".

Pleasing users has never been the purpose of live streaming with goods. It is to let users come in, pay money, and leave excitedly.

In order to maximize the value of traffic, the platform needs to find out which live broadcast room has the highest conversion efficiency at the moment and recommend it to viewers with spending power.

In addition to dividing each live broadcast room into evaluation indicators such as interaction indicators, transaction indicators, funnel indicators, traffic indicators, etc., the platform also divides time into "blocks."

Do a site-wide data calculation every 5 minutes and activate the horse racing mechanism.

Which live broadcast room has the highest traffic conversion efficiency in the past 5 minutes, and the most valuable traffic will be recommended.

This means that if your live broadcast room wants to win traffic rewards in the horse racing mechanism, it must also be split into 5-minute presentation units.

Professional live broadcasts must complete the five key steps of "gathering customers", "retaining customers", "locking customers", "converting" and "reuniting" within 5 minutes.

AI 五分钟写的直播带货脚本,吊打专业文案

Otherwise, you will lose in the next 5 minutes of horse racing;

There is no "horse racing traffic reward", and the average stay time of users is less than 5 minutes;

Your live broadcast room will face a cliff-like traffic plummet.

2. From 8 hours to 5 minutes

As a result, the live delivery script changed from an 8-hour war of attrition to a 5-minute cycle of "charge-quick battle-reunion".

Each 5 minutes can be divided into several subdivided units: "gathering people", "retaining customers", "locking customers", "persuading" and "forcing orders".

Each subdivision unit only has 30 seconds to 1 minute.

Content of this length is very suitable for AI to do.

Give purpose —> Give product selling point —> Give demo —> Script

It's that simple.

The methodology on how to write the words of "gathering people", "retaining customers", "locking customers" and "persuading orders" is already very mature, and it is not my turn to teach you.

Input the methodology to AI and you can complete a very high-quality script within 10 seconds.

3. Cases written by “laymen”

I haven’t watched the live broadcast room for more than two years. I wrote a few prompt words using a methodology that may have been outdated. After throwing it to the AI, the copywriting it came up with was very awesome.

Give AI a Taobao title of a product, and it will instantly generate a set of Juren scripts for the product. After reading it, there is almost no need to modify it.

AI 五分钟写的直播带货脚本,吊打专业文案

This kind of simple interaction that retains people can be directly given into 3 categories.

AI 五分钟写的直播带货脚本,吊打专业文案

AI 五分钟写的直播带货脚本,吊打专业文案

Product sales, selling point demonstrations, and emotional promotion are also basically possible. I was lazy and just gave him a Taobao product title, but if you have more detailed selling points, you can write more powerful words.

AI 五分钟写的直播带货脚本,吊打专业文案

For this kind of "atmosphere group" copywriting, AI's imagination is much richer than that of humans. The navy copywriter emphasized the heart of the tweet, which is very "true"!

AI 五分钟写的直播带货脚本,吊打专业文案

4. AI must be used

The students in my first "AI Reshaping Workplace Competitiveness Action Camp" have only learned less than half of it today, and they are already blown away.

Not only the improvement of skills, but also the reshaping of the way of thinking is even more exciting.

A few days ago, a student expressed some thoughts in the group, which made me really angry...

AI 五分钟写的直播带货脚本,吊打专业文案

I am still waiting for everyone to learn the courses recommended to me. Now, I have to keep the information gap...

While laughing at my “poorness”, please also think about this:

Are there any colleagues around you who are secretly using AI but haven’t told you?

Wait until they are sure that you have no chance to compete with him, and then tell you this, will you be more "pathetic" than me?

Or, it would be cruel to find a better opportunity and leave this mess to you...

The first phase of the action camp has brought real improvements to the students. I will just put one or two of them here for everyone to see.

AI 五分钟写的直播带货脚本,吊打专业文案

AI 五分钟写的直播带货脚本,吊打专业文案

AI 五分钟写的直播带货脚本,吊打专业文案

AI 五分钟写的直播带货脚本,吊打专业文案

The rest is left to everyone to join in and experience it for yourself.

On December 28, the second phase of camp opened.

Lasts for 8 weeks, 64 classes, 6 core workplace skills, are all reshaped with AI.

I calculated the time and found that the end of this period is February 21st, the week after returning from the Spring Festival holiday.

AI 五分钟写的直播带货脚本,吊打专业文案

Red is the Spring Festival holiday

Think of it as a New Year gift to yourself and let Teacher Zhang lead you into a new era.

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