Smart Elf #1 Pro launched in 2024: a Mercedes-Benz electric car with a price of less than 200,000

Today, the 2024 smart Elf #1 Pro version is officially launched, priced at 179,000 yuan, a decrease of 20,900 yuan compared to the Pro version, and provides a series of personalized options for Pro/Pro models.





# In terms of performance, the entire 2024 Smart Elf #1 series is equipped with a 272-horsepower rear-wheel drive motor, and can accelerate to 100 kilometers in 6.7 seconds. , the newly added Pro version is the entry-level model, with a CLTC pure electric cruising range of 400km.





The smart brand is jointly created by Mercedes-Benz and Geely. Mercedes-Benz is responsible for the brand and design, and Geely is responsible for the vehicle architecture and three-electric system. However, after the smart brand was launched in the domestic market, it does not seem to have won the favor of many consumers. Sales data have been mediocre. Sales have been around 2,000 units in recent months.


Xiaotong believes that the most direct reason for the failure in sales volume is the positioning of the luxury pure electric small SUV under the smart brand. The starting price of Smart Elf #1 is 179,000 yuan, which is not higher than some pure electric models under the Mercedes-Benz brand. However, the main reason why consumers choose small pure electric SUVs is for commuting, and the positioning of luxury small SUVs is too niche.


In addition, being "backstabbed" by its own brother models is also the reason why the brand's sales continue to decline. In the first half of last year, the sales volume of smart Elf #1 could still be maintained at around 4,000 units, and even continued to increase. However, with the launch of the SEA architecture brother model Jikrypton X, the sales of smart Elf #1 gradually declined. Now Maintained at around 2,000 units.


The starting price of Ji Krypton X is 188,900 yuan. The purchase threshold is slightly higher than that of Smart Elf #1, but its entry-level model has a longer battery life. Under the same platform architecture and similar positioning of exquisite cars, the two use the same three-electric configuration, but the Ji Krypton X configuration provides more, longer battery life, and outstanding cost performance, so it can easily replace the Smart Elf# 1 market position.





Xiaotong learned that the Volvo EX30, which uses the same platform and has similar positioning, will be launched in the future. Although Volvo’s influence in the domestic new energy market It’s not high, but it will affect the market share of Smart Elf #1 to a certain extent.


Furthermore, many loyal fans of smart in the past said that current smarts are not smart at all. The sizes of their models are too large, and each new car launched is larger in size than the previous one.


Xiaotong learned that smart will continue to launch larger SUVs in the future, and there may even be a 7-seater SUV. Relevant spy photos have been exposed. What is certain is that the smart brand is increasingly deviating from its original niche market positioning of recreational vehicles, and its vehicle sizes are more in line with the car needs of domestic consumers.





# Therefore, it is not difficult for us to guess that smart wants to enter higher-end pure electric SUVs by launching new models that meet the needs of the public. market, this may be helpful to promote the sales growth of the smart brand.





Judging from the current situation, apart from its brother models, smart has no direct competitors in the domestic market and is also positioned as a luxury small car. The Beam MINI, a pure electric SUV, has only just rolled off the production line.


But it is foreseeable that the positioning of luxury small pure electric SUVs is still relatively niche. Whether it is the Smart Elf #1 or the Beam MINI, it is easy to hit the sales ceiling. However, Xiaotong is optimistic about the smart brand because its new models are increasingly in line with public tastes and are no longer niche.

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