Douyin's new live broadcast rules: 303 anchors will be closed to receive gifts and a 'health points” punishment mechanism will be implemented

According to news from this site on January 3, Douyin Group announced that today, the new version of "health points" penalty for Douyin live broadcast officially came into effect.

The "health points" system will start trial operation in September 2023. The platform will increase or decrease the "health score" of the account based on the anchor's daily live broadcast behavior, and grade the account based on the score to implement different long-term management measures.

Specific to the details, the initial score of "Health Points" is 100 points, and the deduction ranges from 1 to 8 points for one violation. Anchors who apply through professional or high-quality anchors can get up to 120 points initial score. Point deductions are determined by the degree of violation, anchor level and influence. Under the same illegal content, anchors with higher number of fans or live broadcast room viewers will be deducted an additional 1-5 points.

#Under the constraints of this system, anchors whose total score is lower than 70 points will be reduced in recommendation and the number of PKs in a single day will be limited. If the score is 40 points, the use of the pk function is prohibited. If the score is less than 20 points, the gift income function will also be lost. The anchor with 0 points will have his live broadcast permission permanently revoked.

This site learned from Douyin’s official rules that complete online learning or continue to comply with live broadcasts, you can get extra points for the host . Anchors who live broadcast for more than 2 hours a day for 5 consecutive days without violating the rules can receive 5 additional points. If an anchor with a score of 10 wants to get rid of the "no gift" dilemma, he needs to live broadcast without violation for more than 10 days, no less than 2 hours a day. If you want to return to the normal score, you need to accumulate 50 days of compliant live broadcasts.

Before the implementation of the "health points" system, live broadcast room management was mainly based on single penalties, with one-time warnings, interruptions, and temporary withdrawal of live broadcast permissions based on the illegal content. Now, the live broadcast room examines the long-term performance of the anchor. If there are too many cumulative violations, the live broadcast income will be lost. On the first day when the punishment came into effect, nearly 5,000 anchors had their live broadcast recommendations reduced, restricted functions, and even their live broadcast permissions permanently revoked. Among them, 303 anchors had their permission to receive gifts turned off. At the same time, 27,500 anchors applied through professional or high-quality anchors.

Douyin Group stated that in the future, the platform will continue to listen to the opinions of all parties, iterate the "health points" detailed rules, improve the anchor management mechanism, regularly communicate with MCN organizations, anchors and other relevant parties, and work together to promote the development of the industry , to create a compliant and healthy live broadcast environment.

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