Baijing’s product innovation will be showcased at the upcoming theme industry exchange meeting

If there are other products that are most anticipated by players in the current game product series, then as players talk about it, the IP derivatives of "Gu Jian Qi Tan" The multi-terminal game - "White Wattle Corridor" should be an unavoidable topic. On December 22, the real-time multi-dimensional combat RPG game "White Jing Corridor" developed by Shanghai Zhulong and published by Tencent officially opened an industry exchange meeting in Shanghai with the theme of "A Contemporary Chinese Tour of Jing Shen". People can't help but have more reveries about "White Wattle Corridor", which is scheduled to be released for public beta on January 12, 2024.

At this exchange meeting, many industry experts had a heated discussion around the hard-core content of "White Wattle Corridor" such as gameplay innovation, cultural heritage, and future product plans. , JuJu, the producer of "Bai Jing Corridor", and Lean, the marketing manager, as well as Xia Peng, special consultant of Foshan Nanhai Cultural Industry Center, Chen Yihuan, general manager of China National Geographic Book & Authentic Scenery CEO, and responsible for Bilibili IP authorized game business Guests such as Shi Junjie and Shanghai Art Film Studio Shen Yuan attended the scene.

JuJu, the producer of "White Wattle Corridor", first introduced and shared the product development process and thinking. As the producer of this much-anticipated product, JuJu said that "White Wattle Corridor" places the core story stage in the "near-future city", and this first glimpse of the "near-future city" is based on the contemporary city. . In JuJu’s view, the embodiment of cultural heritage must be included in the in-depth exploration of the humanistic content of the game, rather than the stacking of national style elements. The team hopes to use such a time and space background that is close to current life and has a forward-looking perspective to provide players with a more emotionally resonant gaming experience.

On the other hand, Lean, the marketing manager of "White Wattle Corridor" also said, "From the ancient sword series to "White Wattle Corridor", the pure pursuit of youthfulness,' It is not our goal to make the Gujian IP into a flat two-dimensional game. The original intention of the Baijing team is to combine more contemporary social thinking and the preferences and pursuits of players to bring you a refreshing, A product that has the core of contemporary Chinese spirit and is innovative in terms of content and gameplay." Therefore, in the promotion of this game, they will join hands with outstanding national IPs, industry partners and content creators in different fields to jointly launch " "Bai Jing Corridor" National Creation Project" will jointly explore the expression and transmission of contemporary culture, and we also look forward to more young people joining in to explore more possibilities for cultural content, inheritance and creation of domestic games.

Establish yourself with originality and get rid of being benchmarked

Since the "Ancient Sword Series", Zhulong has never stopped moving forward on the road of innovative gameplay. "Bai Jing Corridor", as a derivative work of Gujian IP, not only has many different explorations and thoughts in terms of world view and art, but also has rich innovative elements in gameplay.

At the meeting, through the review and dismantling of the "White Wattle Corridor" product, JuJu said that in fact, when designing the gameplay of "White Wattle Corridor", they I want to do something different and interesting. The team hopes to explore a real-time combat game mode that has good combat strategy and can also accommodate medium and light operators, so that different types of players can have a better combat experience and sense of participation. Therefore, they explored many gameplay prototypes, combined the fun points of multiple game types, and constantly sought innovation and changes during the game development and iteration process, and finally formed a unique set of "3D real-time multi-dimensional combat gameplay". During the battle, players need to grasp the area where the character is deployed, and the timing and location of releasing skills. In addition, flexibly calling characters according to the characteristics of monsters and BOSS, making good use of environmental element reactions and scene mechanism interaction are also necessary to cope with the multiple mechanisms of the level. An indispensable strategy.

In simple and easy-to-understand terms, the gameplay framework of Baijing is like the player commanding a team as the leader, controlling and deploying the characters of each profession to position themselves and respond to different level mechanisms. Therefore, the team also jokingly calls this combat mechanism the "leader simulator".

At the same time, in order to further increase the strategic nature of the gameplay, the "White Wattle Corridor" team customized and enhanced a level-specific element engine based on Unreal Engine's rendering effects and engine tool processes, so that characters and scenes can interact through elements. A solution is provided and a pretty good visual performance can be achieved. For example, interacting with a fire hydrant in the scene can generate a water area. The water element area can be evaporated by the character's fire element skill to form a vaporization effect, or the thunder element skill can trigger a conduction reaction, causing a control effect, etc.

In order to make the entire development module more fun, explorable and free, the team also conducted a new exploration of the development mode, and the "corridor patrol" gameplay came into being. Different from the traditional level-up development system, in Corridor Tour, players can designate their favorite characters as captains, form a team, freely choose map routes to explore, experience rich battles and plots, and choose their desired fighting tendencies. to develop. The "tactical imprint" generated by roaming has become the most important source of combat power in the White Thorn Corridor gameplay. The team hopes that through this "playable" development mode, it can reduce the boring and repetitive nature of character development, increase players' freedom in character development, and give the game more development possibilities.

Of course, when it comes to innovation, the efforts made by "White Wattle Corridor" go far beyond this. According to JuJu, the team has also invested a lot of effort in the content construction and character creation of the game, because they hope that the character settings are not just simple text descriptions, but have some real plots, story interpretations and multiple aspects. Supplementary humanistic information. Therefore, in addition to regular plot performances, Baijing Corridor has also done a lot of interactive expansion games related to the characters, such as afternoon tea breaks where you can directly talk and interact with the characters, darts and other mini games that you can play with the characters in the lounge, and Chatmore system where characters conduct virtual online chats, etc.

Whether it is Shanghai Zhulong or the "White Wattle Corridor" project team, as a development team with strong R&D genes, they will continue to move forward on the road of game exploration and innovation, and strive to bring players to create differentiated and innovative gameplay, and constantly improve and expand the possibilities of game creation.

Triple refraction deconstructs the cultural core of "Bai Jing Corridor" - inheritance and innovation

In addition to gameplay innovation, how to interpret the cultural core of "Bai Jing Corridor" is also an industry exchange One of the important contents of the meeting.

First, in terms of plot and art presentation, "White Thorn Corridor" has many setting elements that are close to contemporary life scenes, approachable life-oriented language and a lot of customs The detailed depiction of human feelings is more likely to resonate with players; second, the core of the character is in line with the contemporary spiritual outlook, focusing on the three-dimensional shaping of the character, and is committed to allowing players to get real emotional feedback during the game experience; third, the character The setting is full of cultural elements, and the structure of the worldview and character relationships focuses on unity and completeness. The cultural atmosphere and visual element presentation reflected in the game are closely coordinated with the worldview background and cultural elements. In the words of the main creative team, they hope that "White Wattle Corridor" can reflect the spiritual core, aesthetics and temperament of the Chinese people, rather than just a stack of national style elements.

Take the plot design as an example. The team of "White Thorn Corridor" deliberately avoided a narrative mode with strong personal heroism, but emphasized the detailed characterization of each character, focusing on "unity, collaboration, companionship, The spiritual core of "growth" and "support from all sides when one party is in trouble" is consistent with the Chinese people's spiritual pursuit of "when everyone adds fuel, the flame will rise". "We hope that every character is three-dimensional, vivid, and warm, and can bring emotional touch and resonance to players." JuJu said.

In terms of art design, especially the character image setting, "White Wattle Corridor" also has many unique cultural expressions. For example, the image design of Mo Hongxiu, a 6-star synchronizer in the game, incorporates the element of lion dance; the Maorongrong siblings, both 6-star synchronizers, are set up as teahouse owners who like crosstalk and folk art. The two siblings run the business The Maorongrong Tea House also embodies traditional folk art culture and tea culture. The two characters Yan Xiang and He Jiuyi, who are designed with "ox head and horse face" elements, have more obvious cultural symbols. These cultural elements that are familiar and close to the Chinese people are not just superficial labels attached to the appearance settings of the characters, but are deeply integrated into multi-faceted considerations and story interpretations, taking into account the social environment and the character's location. The self-consistency and completeness of social relationships, etc., are three-dimensionally integrated into the various details of the character. For example, in the design of the Maorong Rong siblings, the team constructed a complete set of special designs in the underlying setting, including the customized single EP "Plush Welcome Song" for Maorong Rong, which vividly presents a lively and festive atmosphere. Chinese festival atmosphere; as well as the opening poster of Maorongrong Teahouse, the detailed information even includes some of their favorite plays. For another example, in addition to art design, Yan Xiang also uses "red envelopes" to suppress evil spirits during battles. It can be said that it is both down-to-earth and can profoundly express the essence of Chinese culture and thought.

Long-term creation of the "Bai Jing IP Universe", the national innovation plan is launched!

At this industry exchange meeting, the market leader of "Bai Jing Corridor" Ren Lean officially announced that it will join hands with outstanding national creative IPs, industry partners and content creators in different fields to jointly launch the "White Wattle Corridor" national creative plan", and previewed its cooperation with the Nanhai Lion Dance Intangible Cultural Heritage Culture, "China National Geographic" ·Books", "Time Agent", and Shangmei Film Co., Ltd. try to create these multi-dimensional cooperation contents to deeply cultivate and convey Chinese culture.

Various guests at the scene also fully affirmed the Guochuang cooperation plan. Xia Peng, special consultant of Foshan Nanhai Cultural Industry Center, said that although Nanhai Lion Dance and "White Wattle Corridor" are different in the carrier and form of content expression, they are consistent in the enthusiasm and persistence of the cultural core. In the future, the two parties will also use games as a touchpoint to jointly create online and offline lion awakening-themed content, using young people's language and trendy methods to "awaken" the "Jingshen" of overseas Chinese and tell Chinese stories well.

## Chen Yihuan, General Manager of China National Geographic·Books and CEO of Authentic Fengwu, previewed a series of linkages with "Bai Jing Corridor": In the game, The two parties will jointly launch theme content and special events around game characters and National Geographic book series; in addition to the game, they will use more diverse forms such as derivative works and player co-creation plans to inspire people's enthusiasm for exploring natural geography and humanities.

Shi Junjie, head of Bilibili IP authorized game business, also revealed at the scene that "White Jing Corridor" will be paired with the popular Chinese comic "Time Agent" at Bilibili Carry out a "dimension-breaking" dream linkage, based on the modern urban stage, to spark more artistic fusion and bring different adventures to fans of both parties.

Shen Yuan, the representative guest of Shanghai Art Film Studio, also brought good news to the players at the scene. In the future, the two parties will start in-depth cooperation in different industries, with "White" "Jing Corridor" as a carrier, based on and inheriting the memory of the Chinese people, and jointly create more outstanding works of art for the promotion of traditional Chinese culture.

Let’s set sail! “Jingshen Tour” opens up a new future

Although the industry exchange meeting lasted only a few hours, we could not get a glimpse of the whole “White Jing Corridor”. But through the display of R&D genes, the deconstruction of the game core, and the release planning of future products, we may also be able to deeply feel one thing: making fun games has always been Zhulong's goal. They hope to create more fun games and explore more possibilities for domestic games through innovative breakthroughs in gameplay and deep exploration of plot narratives. As producer JuJu said, "We always try to make some breakthroughs in every game to bring a different experience." "The official launch of "White Wattle Corridor" also means that "White Wattle Corridor" and Zhulong have further invested in content narrative. What different thoughts will this exchange meeting bring to us and even the entire game industry? On January 12, 2024, let us witness the official launch of "White Wattle Corridor".

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