Create a dream phone booth for teenagers, powered by China Unicom Wopai Yuanverse's technological innovation

China Unicom Wopai launched the creative activity "Yuanverse Dream Phone Booth" during the school season and set it up on university campuses, which was warmly welcomed by many college students. In the "Yuanverse Dream Phone Booth", college students can have real-time conversations with China Unicom's digital human Tongtong and share their dreams. Through advanced artificial intelligence technology, Digital Human Tongtong can accurately analyze the dream direction of college students and match them with like-minded "dream fellow travelers" online, building a bridge to communicate dreams for college students who have dreams and goals. This unique interactive mechanism not only allows college students to experience cutting-edge technology, but also provides them with a platform to find resonance and share their dreams

According to the Generation Z Insights Report released by QuestMobile, young people of Generation Z are full of curiosity about new things, they are deeply connected with the Internet, and their study and life are closely integrated. At the same time, they also pursue socialization, respect and self-fulfillment satisfaction more. China Unicom Wopai has fully grasped this feature, and through an innovative interactive method - "Yuanverse Dream Phone Booth", young people can feel the charm of technology and pursue their dreams while also feeling the warmth and boost of China Unicom Wopai brand.

Intelligent sensing needs, technology connecting dreams

Unicom Wopai is a brand specially created by China Unicom for young people. From 2004 to 2022, China Unicom's youth brand has always been in line with the characteristics of the youth group and the market development direction, continuously enriched the brand connotation, and formed a dynamic, fashionable and youthful brand image, growing together with the new generation of youth. In December 2022, China Unicom's youth brand underwent a comprehensive update, upgrading the brand name from the original "WoPai" to "China Unicom WoPai". At the same time, based on the theme of the times, it highlighted positive values ​​and the brand slogan was also updated to " Have a dream and a direction." Its connotation is "on the endless voyage, spread your wings and sail, and firmly believe in the direction of the wind." I hope that the new generation of young people who are full of confidence and self-improvement will move forward bravely in the new era full of hope and let the light of new dreams shine on reality

Since the brand renewal, China Unicom Wapai has used multi-dimensional activities to grow together with young people with positive and enterprising value orientations, and used brand actions to help young people bravely pursue their dreams. Together with the musician Lu Rover, they created the brand renewal promotion song "Have Dreams and Directions". The lyrics are inspiring and present the innovative enterprising and indomitable spirit of Chinese youth. Launched the topic activity #春日growingdreamplan# to encourage young people to express their dreams and work hard for their dreams. In-depth cooperation with CCTV Network for the "Our Graduation Song" Graduation Song Concert, calling on users to release their emotions and dare to express their voices

The implementation of the "Yuanverse Dream Phone Booth" activity is China Unicom Wapai's exploration to further enhance users' intelligent and digital interactive experience. Use AI to analyze the dreams of college students and match them with like-minded "dream fellow travelers". At the same time, relying on China Unicom's high-quality 5G network, high-definition video calls are realized, building a bridge for students from the two places to pursue their dreams

During the event, many college students showed strong interest in the rich knowledge and diverse abilities of digital human Tongtong. Tongtong is an intelligent virtual product independently developed by China Unicom based on AIGC. It will be launched in December 2022, further improving the intelligent digital interactive experience. At present, China Unicom has launched digital human products for different enterprises to help enterprises achieve digital transformation, reduce costs, improve efficiency, and create incremental benefits for enterprises

Digital human Tongtong not only has high intelligent interaction capabilities, but also can communicate smoothly in multiple languages. By interacting with digital human beings, college students can more easily obtain various information and rights. China Unicom Wopai accurately conveyed the core value of the brand through the dream-aiding rights card sent by the digital person Tongtong, and encouraged young people to move forward bravely on the road to realizing their dreams

By launching the "Yuanverse Dream Phone Booth", China Unicom Wapai not only promoted the application and commercialization process of Yuanverse technology, but also injected innovative connotations into the brand. This technological interactive activity helps young people realize their dreams and resonates with them in a language that is more relevant to young people, allowing them to better understand and identify with China Unicom Wopai's brand concept

Build a bridge of dreams, let Wapai and young people grow together

The new youth group is in a stage full of passion and vitality. They pursue new things and are eager to realize their dreams. Through in-depth interaction with college students and intelligent and digital experiences, China Unicom Wapai has successfully conveyed the brand concept of "Have Dreams and Directions" and narrowed the distance with teenagers. In addition, this event also demonstrated China Unicom Wopai's strong influence and appeal in the youth market, integrating a number of rights and interests that are in line with youth dreams, such as music, library, entertainment, Unicom Cloud Disk membership, etc., and using actual products to serve the new youth Provide support for groups to pursue their dreams and accompany users to grow together

The successful holding of the "Yuanverse Dream Telephone Booth" event has become another eye-catching event marketing event for China Unicom Wopai. This event not only demonstrated the technical strength and innovation capabilities of China Unicom Wopay, but also provided new ideas and directions for future technological innovation marketing. In the future, China Unicom Wopai will continue to use the innovative product model of "platform cloud network application" to bring new trends, personalities, technology and social experiences to young people; through the experience officer program, Wopai platform and the service model of the Youth Entrepreneurship Society, we will provide Providing innovative "technology, convenience and care" experiences to teenagers. China Unicom Wapai will also always accompany young people to realize their dreams in practice and achieve their dreams in hard work

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