Banning the word 'VR': Apple's notice as employees train on Vision Pro headset

IT House reported on December 20 that source Brad Lynch recently tweeted that Apple prohibited employees from using the "VR" vocabulary during pre-job training for the Vision Pro headset.

He stated in his tweet that Apple clearly requires its employees not to use the word "VR" during presentation and promotion to users, but to focus on "Magical" (magical) and " 新” (new) impression.

In his interaction with netizens, he revealed that Apple only banned the use of the term virtual reality (VR), but not augmented reality (AR) and extended reality (XR). However, mixed reality (MR) is barely mentioned in pre-job training

According to IT House’s previous report citing Bloomberg’s Mark Gurman, Apple invited some retail store employees to Cupertino, California to train them on how to use and sell Vision Pro. The plan is to select a few people from each store to fly to the headquarters for training, and then have them return and teach it to others

According to Gurman, these seminars have already begun to be arranged. Specific training activities will begin in mid-January next year, and each employee will need to participate in a two-day training

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