Apple’s pre-job training reportedly bans employees from using “VR” words in Vision Pro introductions

(Nweon December 20, 2023) Apple has always seemed to prefer AR augmented reality technology to VR virtual reality technology. As a result, in its public statements, keynotes, and technical documents, Apple has chosen to avoid terms common in the community such as "VR/virtual reality" and "metaverse," preferring "spatial computing" or "fully immersive experiences." and other words to describe related technologies

Apple will emphasize the Vision Pro retail employee training that will begin in mid-January 2024 and prohibit retail employees from using terms such as "VR"

According to an earlier report by Bloomberg, Apple still plans to launch Vision Pro in January next year. Apple retail stores are already prepared and plan to conduct relevant employee training in mid-January. Each participating employee will receive two days of training

The main purpose of the event is to introduce Vision Pro and its associated complex sales process to retail employees. After training, employees will be familiar with and master the use of equipment, its advantages, sales techniques, etc.

According to what well-known XR source Brad Lynch shared on X (formerly Twitter), Apple will strictly prohibit employees from using words such as “VR”. "I've heard that Apple strongly discourages/forbids the use of the term 'VR'," he said. "In fact, Apple doesn't welcome any technical description of the experience." Instead, Apple wants retail store employees to speak more to Consumers convey the impression of “magic” and “new”

Extended Reading: Cook: The concept of "Metaverse" is vague and Apple tries to avoid getting involved

In fact, whenever asked about AR/VR and other issues in the past, Apple CEO Cook always chose to answer AR and avoid talking about VR. Even when talking about VR, he would emphasize that AR is the future trend. As the term Metaverse gained popularity, Cook also chose to avoid getting involved, stating that the concept of "Metaverse" was vague

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