WeChat has cracked down on 45,000 personal accounts this year and removed 286 copyright-infringing mini-games.

WeChat announced the 2023 WeChat intellectual property protection data report, which includes news about the upgrade of the WeChat brand rights protection platform. The platform has become a one-stop rights protection platform that can cover 9 functional scenarios including WeChat personal account, Moments, official account, mini program, video account live broadcast, short video, video account store, WeChat group chat and corporate WeChat.

WeChat has cracked down on a total of 45,000 personal accounts this year, a year-on-year decrease of about 13%, and the repeated counterfeit sales rate is 69%, a significant year-on-year decrease of 52%; has realized the sale of counterfeit accounts The repeated registration rate has been cleared, the number of counterfeit accounts that have been banned has increased by 300% year-on-year, the number of counterfeit accounts that have been blocked in the history circle of friends has increased by 365% year-on-year, the appeal pass rate is less than 0.01%, and the penalty accuracy rate is trending Nearly 100%.

In terms of video accounts,

WeChat received nearly 310,000 infringement complaints from rights holders throughout the year. After review, 200,000 pieces of copyright infringing content were cleared, and a total of 3,700 copyright infringing video accounts were banned. , punished 3,300 fake video accounts. Among them, nearly 2,000 video accounts have been permanently banned, and more than 950 related personal WeChat accounts for selling fakes have been punished, more than 110,000 keywords have been blocked, and the average number of inappropriate names blocked per day has reached 20,000 times.

WeChat handled more than 77,000 fake live broadcast rooms throughout the year and punished more than 25,000 anchors. Throughout the year, we successfully intercepted nearly 100,000 store-level applications for counterfeit qualifications, and preemptively rejected nearly 1 million applications for suspected counterfeit goods throughout the year.

This site noticed that WeChat public platform had 86,000 trademark infringement complaints

, a year-on-year decrease of 22%, and verified 33,000 infringement orders, a year-on-year decrease of 20%; 170,000 copyright infringement complaints were processed We have effectively cleared and blocked nearly 100,000 cases of content and information; the mobile plagiarism complaint channel has reviewed a total of 25,000 plagiarism complaints on the platform and processed 120,000 plagiarized content; 180,000

, blocking inappropriate registrations and names more than 11,500 times a day. In terms of games, WeChat determined that 522 mini-games had copyright infringement throughout the year, and removed 286 mini-games from the shelves for copyright infringement.

At the same time, WeChat brand protection WeBrand plans to assist law enforcement agencies in many places to launch 24 intellectual property criminal cases, arresting 161 suspects involved, and the amount involved was as high as 1.86 billion yuan. 38.98 million public account articles have obtained the original mark, and nearly 430,000 non-original works have been intercepted and processed;

video accounts have 130 million original declared works

, covering more than 6.5 million original content creators By.

In 2023, a total of 571 global brands will join the WeChat brand protection platform, with European brands accounting for 36%, Chinese brands accounting for 33%, American brands accounting for 19%, and brands from Australia, Japan, South Korea and other countries accounting for 12%. Advertising statement: The external jump links (including but not limited to hyperlinks, QR codes, passwords, etc.) contained in the article are used to convey more information and save selection time. The results are for reference only. All articles on the site contain this statement.

Complain about hydrology

I want to correct the error

The above is the detailed content of WeChat has cracked down on 45,000 personal accounts this year and removed 286 copyright-infringing mini-games.. For more information, please follow other related articles on the PHP Chinese website!