Technology peripheralsIt IndustryPICO 4 sales are far below expectations, and news reports that ByteDance will cancel the next-generation VR headset PICO 5PICO 4 sales are far below expectations, and news reports that ByteDance will cancel the next-generation VR headset PICO 5
According to news from this website on December 13, according to The Information, ByteDance is preparing to cancel its PICO new generation VR headset PICO 5 because the sales of the current PICO 4 are far lower than expected.
According to an article by EqualOcean in October this year, ByteDance is said to be gradually shutting down PICO and abandoning the Metaverse field. The article pointed out that Bytedance believed that the hardware field in which PICO was located was not its expertise. Its performance in the past few years had not met expectations, and it lacked hope for the future. The company responded to the rumors of abandoning the PICO business, saying that the news was untrue. They stated that the PICO business is still operating normally, and the company will invest in the extended reality (XR) business for a long time
According to the latest statistical report released by the market research agency Counterpoint Research, my country’s VR head display equipment shipments dropped sharply by 56% in the first half of 2023, ending It has achieved growth momentum for two consecutive years (2021-2022). Among them, PICO occupies about 50% of the market share. However, PICO also experienced a year-on-year decline of more than 50% in the first half of 2023
"Bytedance PICO responds to rumors of "layoffs of 80%": the overall employee reduction is about 23%"
"It is reported that nearly half of the employees of Bytedance's PICO have left, Multiple executives resigned and were transferred to new positions"
ByteDance responded to rumors about "gradually abandoning the PICO business", saying that the news was untrue and stated that it would invest in the XR business for the long term
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