Microsoft launches Bing Deep Search to provide more relevant answers for complex search queries

Today, Microsoft announced Bing Deep Search, a new feature powered by OpenAI’s GPT-4 that delivers more relevant answers to complex search queries. Microsoft specifically mentioned that Deep Search is not a replacement for its existing web search, but rather an improvement on the existing web search experience.

Deep Search uses Bing’s existing web indexing and ranking system and improves it with GPT-4 to create natural language text from any input.

Deep Search will use GPT-4 to expand the search query into a more comprehensive description of what the ideal result set should contain.

If the query is ambiguous, Deep Search will display a disambiguation pane with all intents represented. The results are irrelevant to you, you can select the correct result from the disambiguation pane.

Deep search performs three actions:

• Expand the search query to provide a better description.
• Find deeper results to find pages matching the expanded query.
• Rank them based on how well they match the comprehensive description.

While deep search sounds exciting, there's a big problem. A deep search may take up to 30 seconds to complete. Microsoft claims that a deep search is worth waiting for more specific or comprehensive answers. As Microsoft mentioned in its official blog, deep search is suitable for complex queries.

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