Russian smartphone sales hit a record, reaching 27 million units from January to November this year

According to news from this website on December 3, according to the Russian "Izvestia" report, local market analysts said in an interview that Russia's smartphone sales this year have set an absolute record. From January to November this year alone, the country's smartphone sales Total sales have reached 27 million units, exceeding the 2021 total.

# Analysts pointed out that this data is slightly higher than the market’s most prosperous year in 2020. In comparison, the total sales of smartphones in the country from January to November 2021 were 26 million units, and 21 million units in the same period in 2022. An analyst at another analysis agency "Mobile Research" said that as of In early December this year, Russia imported 31.5 million smartphones, and it is expected that another 2 million to 2.5 million mobile phones may be sold locally this month. If this prediction comes true,

Russia will sell 33.5 million to 34 million smartphones throughout this year, more

than ever before. According to reports, the main driving force for sales growth this year is the large-scale marketing activities carried out by retailers, especially promotions in cooperation with operators. Among them, brands such as Xiaomi and Infinix have launched a series of promotions in cooperation with local operator MTS.

Strong efforts to promote Chinese brands to local customers have boosted smartphone sales, according to a retail market player. At the same time,

this growth is also inseparable from the advertising campaigns, promotions and generally fierce competition of Chinese brands.

On the other hand, Russia’s smartphone sales hit a record because people began to have “spare money”. In particular, some industries began to have staff shortages and wages rose, which caused pent-up demand to come into play.

According to previous reports on this site, Russian electronics retailer

M.Video-Eldorado

stated in July this year that in the first half of 2023, Chinese smartphone brands will dominate the Russian market, accounting for a total of More than 70% of sales volume was higher than 55% in the same period last year. Eight of the 10 best-selling smartphones in Russia during this period came from China. Advertising Statement: This article contains external jump links (including but not limited to hyperlinks, QR codes, passwords, etc.), which are intended to provide more information and save screening time. The results are for reference only. Please note that all articles on this site contain this statement

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