New headline: Tumblr announces it will cancel Post Plus subscription service in 2024 and no longer provide paid content

According to this site’s report on November 28, Tumblr was founded in 2007 and was once the world’s largest light blogging website. However, the website began to rectify the "adult content" on the platform on December 4, 2018, resulting in a sharp decline in the website's daily activity

Tumblr has now announced that it will cancel the Post Plus function. This feature allows creators to charge users for subscriptions. Starting December 1, creators will no longer be able to enable Post Plus.

However, existing Post Plus content will remain visible until the end of the year, but will be changed to "private" content starting in January 2024. Creators will no longer be able to create new Post Plus content, and subscribers will no longer be charged.

#In fact, there were reports a few weeks ago that the platform planned to scale down due to insufficient user numbers and revenue. At the time, Matt Mullenweg, CEO of Tumblr parent company Automattic, said the company planned to focus on Tumblr’s “core functionality.” The Post Plus feature, launching in 2021, was the next thing Automattic would cut. The first function

After Tumblr was acquired in 2019, we invested US$100 million (approximately RMB 715 million) to try to increase the daily activity of the website, but so far we have not achieved this 1 Goal

Based on what we have been telling the Tumblr team for over a year, if we are unable to generate revenue, we need to have some backup plans to ensure the continuity of the existing business and provide payroll support for employees. These backup plans do generate revenue and support employees' wages. We are not letting employees leave, but most of the 139 people working on Bumblr will be transferred to other departments (Note: Bumblr is a product and marketing company for Tumblr Team), Customer Support and Services and Trust and Safety employees will remain in their original jobs.

In a post on Tumblr, employees at the platform said they originally introduced Post to support and support the many amazing creators. However, the company said the feature "didn't pan out as well as we had hoped" and decided to discontinue it after considering feedback and usage.

Statement: The external links (including but not limited to hyperlinks, QR codes, passwords, etc.) contained in this article are intended to provide more information and save readers' screening time, and are for reference only. Please note that all articles on this site carry this statement

The above is the detailed content of New headline: Tumblr announces it will cancel Post Plus subscription service in 2024 and no longer provide paid content. For more information, please follow other related articles on the PHP Chinese website!