Counterpoint: Smartphone sales increased by 5% year-on-year during China’s Double 11, with Huawei, Xiaomi and Honor maintaining growth

According to data from Counterpoint Research, during this year’s Double 11, smartphone sales in China increased by 5% year-on-year. Huawei, Xiaomi and Honor have continued to maintain their growth momentum since October, while other manufacturers have experienced declines

▲ October 30 to On November 12

analysts pointed out that Huawei’s success is mainly due to the popularity of its latest Mate 60 series 5G mobile phones and its older P series 4G devices

Analysis Analyst Archie Zhang pointed out that although these companies have grown significantly, they still cannot return to their previous peak moments due to the basic effect. "We expect growth of more than 50% this year, but this is still not a return to pre-epidemic levels, but it bodes well for 2024." Ivan Lam, senior manufacturing analyst, observed: "Apple is The supply side has improved compared to last month, but there still seems to be problems." Considering the supply anomaly in November last year, he believes that Apple's year-on-year numbers will become positive as the current tight supply situation improves.

According to data released by JD.com, as of 23:59 on the evening of November 11, the transaction volume, order volume, and number of users of JD.com’s Double 11 in 2023 all hit new highs, and the total number of viewers of JD.com’s purchasing and selling live broadcast has exceeded 3.8 100 million.

In addition, as of 0:00 on November 11, Tmall Mall

had a total of 402 brands with sales exceeding 100 million, of which 243 were domestic brands, and the sales of 38,000 brands increased by more than 100%

year-on-year. This site noticed that Xiaomi’s official Double 11 battle report showed that the company’s omni-channel payment amount exceeded 22.4 billion yuan as of 23:59:59 on November 11, 2023, setting a new record for major promotions in the past years.

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