Robin Li: The reconstructed advertising system of Wenxin Big Model will bring hundreds of millions of yuan in incremental revenue to Baidu in the fourth quarter

According to news from this site on November 21, during Baidu’s Q3 financial report conference call, Robin Li, founder, chairman and CEO of Baidu, said that Baidu is using the Wenxin large model to reconstruct the advertising system, including generative Creative, generative targeting and other services, these initiatives are expected to bring hundreds of millions of yuan in incremental revenue in the fourth quarter.

Robin Li said that advertisers achieved high-single-digit conversion rate growth on average in the third quarter, which was the result of adopting new AI capabilities. Taking the IT professional education company Dane Education as an example, after using the new features, the conversion rate increased by 23.3% and the ROI increased by 22.7%

Baidu released its third quarter financial report today, with third quarter revenue of 34.4 billion Yuan, the market expected 34.207 billion yuan, 32.54 billion yuan in the same period last year, a year-on-year increase of 6%. Adjusted net profit was 7.267 billion yuan, a year-on-year increase of 23%. Both revenue and profit exceeded market expectations.

Baidu said that since Wenxin Yiyan was opened to the whole society, Wenxin Big Model 4.0 was released in October. Users can experience Wenxin 4.0 version through Wenxin Yiyan, and enterprises can use Baidu Smart Cloud Qianfan The large model platform calls the API of Wenxin 4.0. Currently, Wenxinyiyan has 70 million users, covering 4,300 scenarios.

Baidu has comprehensively reconstructed its products based on Wenxin Big Model and Wenxin Yiyan, and launched Baidu New Search, Baidu New Library, Baidu Netdisk "Yun Yiduo", Baidu Maps, Baidu GBI, etc. An AI native application.

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