Gurman: Apple Vision Pro, the first headset, may be unveiled around March

November 20 news, according to Bloomberg’s Mark Gurman in the latest issue of the “Power On” newsletter, Apple’s first head-mounted device Apple Vision The Pro was originally planned to be available in January 2024, but distribution plans for the product and final device testing are still being developed.

Apple officials said that Apple Vision Pro plans to launch in the United States early next year. However, Gurman believes the device could be officially launched "around March."

According to the editor’s understanding, Apple Vision Pro will be first launched in the United States, and will subsequently enter other countries and regions in 2024. Apple plans to sell the device through its retail stores and online, but not through third-party retailers. This decision is driven by careful planning of the new wearable platform launch experience, and retail stores will stock hundreds of different SKUs, including different sizes of headbands and prescription lenses.

Apple’s software team is working on Vision In preparation for the launch of Pro, the latest visionOS beta version includes product introductory video tutorials. Typically, this type of material is produced late in the software development cycle. At the same time, the current iOS The 17.2 beta also includes features that come with Vision Pro, such as the ability to shoot spatial video on the iPhone 15 Pro.

Expected to be on Apple Vision Before the Pro is officially launched, Apple will hold a media event to demonstrate in detail the applications and features of the head-mounted device, which starts at $3,499 (approximately 25,263 yuan).

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