Google pays big bucks to maintain search dominance on Apple devices

News from this site on November 14th. In theory, the amount of revenue sharing should be kept secret, but Google witnesses accidentally leaked this number in an antitrust lawsuit by the U.S. Department of Justice.

An economic expert representing Apple said that Google needs to pay Apple 36% of the revenue. This part of the revenue includes all all revenue that Google obtains through search ads on the Safari browser. Includes iPhone, iPad and Mac.

Google's lead lawyer "visibly cringed" when he revealed the revenue figures, which are supposed to be confidential, Bloomberg reported of.

Last month, wealth management firm Bernstein said that Apple earns $18 billion to $20 billion in revenue from Google every year (Note from this site: currently about 131.4 to 146 billion yuan), accounting for about 10% of Apple’s annual operating profit. 15%.

SourcePexels

Google has been the default search engine on Apple devices since 2002, although both companies The agreement has been revised several times. Apple made a lot of money from the deal, and Google became the default search option on the world's most popular smartphone.

Currently, the U.S. Department of Justice is investigating Google, which they believe is suspected of monopoly, and Google’s profitable search engine deal with Apple has been the main focus of this legal battle, which is expected to last until the end of November.

Microsoft CEO Satya Nadella said in October that the agreement between Apple and Google made it impossible for other search engines like Bing to compete. He said: "You wake up, brush your teeth, and then search on Google. Only by changing the default settings can you change the way this habit is formed."

In October last year, Apple Services Chief Eddie Cue He testified at trial that Google was the iPhone's default search engine because it was the best choice. "We make Google the default search engine because we have always believed it is the best." Apple has been unable to make changes to this arrangement because there is no "effective alternative"

The content that needs to be rewritten is: It is worth noting that although Google is the default search engine for Apple devices, users can also manually switch to search engines such as Yahoo, Bing, DuckDuckGo or Ecosia, but they need to enter the settings interface of the Safari browser

Others Related articles:

"Google CEO defends himself: Paying to ensure it becomes the default search engine in order to provide users with a seamless experience"

Reports say that Google paid Apple 18 billion in 2021 US dollars to maintain its status as the default search engine

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