The Midea brand has ranked first in the industry for 11 consecutive years. Sales across the entire network reached a new high during Double 11, with retail sales increasing by nearly 20% year-on-year.

According to news from this website on November 12, the total sales of Midea brands on the entire network during Double 11 have ranked first in the industry for 11 consecutive years. Among them, the retail sales of Midea brands increased by nearly 20% year-on-year.

Please note: Midea’s brands include Midea, COLMO, Toshiba, Little Swan, Hualing, Cool Wind, EUREKA, Beverly, Master Kitchen, etc.

According to reports, scene shopping sales on mainstream platforms account for more than 60%, including floor washing machines, washing and drying sets, fully embedded series, etc. Product sales increased by more than 120% year-on-year. Midea's series of brands have cooperated with more than 6,000 offline stores, with sales increasing by more than 80% month-on-month

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