Generate advertising images with one click, Amazon launches "seller-specific" AI tool Amazon Ad

Amazon issued a press release yesterday, announcing a generative artificial intelligence tool specially built for product sellers. It is said that sellers can use the tool to add artificial intelligence-generated backgrounds to their products

▲ Picture source Amazon

According to Amazon’s survey, they claim that 75% of advertisers fail in marketing due to substandard advertising content. Amazon conducted a comparison experiment between two toaster ad images. The results showed that the click-through rate of the toaster ad with a "kitchen background" was 40% higher than that of the "toaster ad with a blank background"

▲ Picture source Amazon

Colleen Aubrey, senior vice president of Amazon Advertising, said creating engaging and differentiated ad creatives increases costs and requires advertisers to have experience with image design software. Therefore, Amazon launched its own Amazon Ad AI tool to make it easier for sellers to create advertising images

Through inquiries, IT House found that in the Amazon Ad console, sellers only need to select the product body first, and then click Generate, and the AI ​​tool will generate a set of "life style" images. At the same time, the tool can also adjust the image content based on the input text prompts

▲ Picture source Amazon

It is understood that this AI tool is still in the testing stage and only specific users can try it out. However, Amazon said it would expand testing in the future

In September this year, in addition to launching an image generation service, Amazon also launched a text generation service for sellers on its platform. Sellers only need to enter a few words or sentences to describe the product, and the system will automatically generate high-quality product description text for sellers to edit

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