AI Leehom's first single 'Letting Go': the new AI singer launched by QQ Music detonated the music industry

On October 26, according to media reports, AI Leehom, the first officially authorized "all-AI" singer in the Chinese music industry whose sounds, visuals and derivatives are all generated by AI, officially released the first single "Letting Go" Released, it is reported that the single was jointly created by Tencent Music Entertainment Group (TME) and Hongsheng Culture Co., Ltd. (Wang Leehom Studio), and was officially launched on QQ Music. The song and visual image were produced by Tianqin Lab and Producer under TME. Jointly produced by the studio and MUX design team.

In recent years, QQ Music has been committed to the innovative exploration of the integration of artificial intelligence and music. Through AI empowerment, users can personally feel the positive impact of cutting-edge technology on truly improving the experience. It is reported that this cooperation with Hongsheng Culture Co., Ltd. (Wang Leehom Studio) mainly focuses on artist management and music creation as its main business projects. In recent years, it has taken comprehensive top-level IP as the value axis of pan-entertainment and insisted on open cooperation to develop entertainment projects. Create a complete ecosystem of music copyright and realize multi-dimensional cross-border operation of artist IP and native IP. This time, the AI ​​Leehom project jointly launched by both parties is a new application based on the latest AI technology, and it is also an exploration and reflection on the combination of future technology and entertainment.

This time the new version of AI Leehom's "Letting Go" was released. Based on the rhythm and rhythm of the original song, it achieved a double leap of hearing and vision, giving this song written, composed and sung by Tanya Chua and released in 2012 A new understanding and interpretation of the classic pop music works of the past.

In order to present a richer listening experience, retro electronic instruments such as jazz drums, 90s leads, and retro synthesizers were first incorporated into the arrangement, aiming to create a nostalgic music atmosphere. AI Leehom's timbre combines a sense of technology and authenticity, and the highly restored voice is as if the singer himself is immersed in singing. This is thanks to the AI ​​synthesis technology of TME's Tianqin Laboratory - "Piano Rhythm Engine". The Qinyun engine can not only quickly learn the singer's timbre and singing characteristics through the two technologies of "singing voice synthesis" and "singing voice conversion", but can also further improve the performance by adjusting parameters related to singing skills, such as breath, vibrato, true and false voices, etc. The naturalness and timbre similarity of the singing voice

It is worth noting that Qinyun Engine has been used in TME’s virtual human music creation projects, such as Xiaoqin’s “Outbreak of Courage”, the first AI music companion created by Tencent Music Tianqin Lab, and TME’s first hyper-realistic virtual "Superposition Girl" by idol Lu Xiaoxi LUCY. In addition, it is widely used in various music business scenarios such as AI singing for national karaoke, QQ Music’s beautiful greeting cards, and Tencent Music’s Venus AI creation. With its leading related technologies, Qinyun Engine achieved outstanding results in the individual championship and overall championship in the SVCC2023 international competition

Secondly, in terms of visual presentation, in order to highlight the more friendly and natural image of AI Leehom, Tianqin Lab and MUX design team relied on the "MUSE AI visual generation engine" to simulate real facial features and expressions through data learning. At the same time, it also incorporates new Chinese clothing styling elements into the image of AI Leehom, which has both fashion sense and cultural connotation. In addition, the cover design of "Letting Go" also combines traditional Chinese elements with modern technological elements. While conveying the Chinese style, it also highlights the technological sense of the current AI era.

The launch of the first officially authorized release song by a "full AI" singer is also a new attempt by QQ Music to combine artist IP and native IP in multi-dimensional cross-border operations.

As a national-level music audio-visual platform, QQ Music not only has a large number of music libraries, singers, music scores, song copyrights and other resources, but also continuously improves basic listening experiences such as sound quality and sound effects to continuously launch music that is in line with young aesthetics and trends. Music services. At the same time, through continuous innovation and research and development of audio and AI technology, QQ Music provides users with practical black technologies such as humming to recognize songs, intelligent tune editing, AI song covers, AI vinyl players, and premium sound quality series to provide users with better music quality. Entertainment experience provides continuous motivation

QQ Music provides users with more personalized music entertainment services through AI technology, and also gives more possibilities to music works, deeply releasing the entertainment value and spiritual value with music as the core, and consolidating the development of the industry with technology drive The foundation will help the industry deepen and improve quality and efficiency, and inject new vitality into the upgrading of the digital music industry.

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