Vision Pro headset release plan revealed: Apple retail store employees will be trained in advance

News on October 23, according to Bloomberg’s Mark Gurman in the latest "Power According to reports in the "On" newsletter, Apple plans to offer its retail store employees a unique opportunity in early 2024, inviting them to its headquarters in Cupertino, California, to participate in a special product training event to prepare for the upcoming launch of Vision Pro headset.

According to the editor’s understanding, Gurman revealed the inside story of this training event in detail. Apple recently sent a memo to retail employees, encouraging them to apply to participate in this mysterious event. Participants need to go through a selection process of application and interview. The memo stated:

The selected employees will travel to Cupertino, California in the early months of 2024 to participate in this important event. After returning to their retail store, they will act as evangelists, providing Vision to other store employees. Knowledge training and full support for Pro headsets. This will be a great collaborative learning opportunity for employees who are passionate about demonstrating Apple products and willing to pass on their knowledge to others.

Gurman explained that the goal of this training activity is to ensure that employees are familiar with Vision Pro headsets and how to market this complex device to customers. Apple hopes that each U.S. retail store can send several employees to participate in training, and then let them return to local stores to teach Vision Pro expertise to colleagues and customers.

The launch of the Vision Pro headset is expected to be one of the most complex product launches in Apple’s history. In the plan, Apple will assemble the Vision that customers need in its retail stores. Pro headset, choose the right headband, light seal and optional prescription lenses according to their requirements. Apple’s flagship retail store will also set up a dedicated Vision Pro experience area, while other retail stores may only get a very small number of devices.

Gurman noted that the wording in the memo suggests it may take Apple some time to get the complex device ready. Apple had previously only announced Vision The Pro will be released in early 2024, but there is no specific date.

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