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News on October 20, according to the latest reports from Japanese media such as NHK, Mitsubishi Motors has decided to terminate its automobile production and sales business in China, marking the company's official withdrawal from the Chinese market.
Although domestic media reported at the end of September this year that Mitsubishi Motors had decided to withdraw from the Chinese market and launch final withdrawal negotiations with Guangzhou Automobile Group, Tetsuji Inoue, head of Mitsubishi Motors’ public relations department at the time, emphasized: “This is not a company. We are still discussing with shareholders and have not made a final decision."
In recent years, Mitsubishi Motors' performance in the Chinese market has been sluggish. From January to February this year, GAC Mitsubishi’s cumulative sales were only 1,498 vehicles, a year-on-year decrease of 79.86%. Since April, GAC Group no longer discloses the sales data of GAC Mitsubishi separately, but combines its sales data with that of Hechuang Automobile, GAC Hino and GAC BYD New Energy Bus in the "Others" column. According to September data, sales in this column were only 875, with most of the sales coming from Hechuang Automobile.
In July this year, there were rumors that employees of GAC Mitsubishi Training Center posted screenshots on social media, showing that GAC Mitsubishi Motors Co., Ltd. issued a letter to all employees on July 12, announcing that due to business operations Due to difficulties, the company has officially entered the temporary production suspension stage in June and will adjust its personnel structure according to the actual situation.
GAC Group stated at the time that they would do their best to promote the company’s bailout and transformation, and would optimize the employee structure in accordance with laws and regulations to maximize maintenance Employees’ legitimate rights and interests. However, Mitsubishi Motors CEO Takao Kato said at a financial results meeting that the Chinese market with sluggish sales requires structural reforms. But now it seems that these efforts have not brought about significant improvements. If Mitsubishi Motors really withdraws from the Chinese market, this may be closely related to its market performance.
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