Liu Zuohu: Don't be afraid of Huawei's return, making good products is the key to coping with market changes

News on October 20th, today, OPPO officially unveiled a new generation of folding screen mobile phone OPPO Find at a grand press conference N3 veil. After the press conference, OPPO’s Senior Vice President and Chief Product Officer Liu Zuohu accepted interviews with the media.

When asked about the impact of Huawei's return to the mobile phone market on the industry, Liu Zuohu said frankly that all major manufacturers are thinking about this issue, and OPPO has experienced ups and downs in the market in the past 20 years. He even believes that the transition period from feature phones to smartphones is more challenging than the current competitive environment.

Liu Zuohu looked at this situation more calmly. He emphasized that returning to the essence of the product and making good products is the only way to span different market cycles. He believes that there is little point in thinking about other things. What is important is to return to users and focus on the quality of the product.

# He also mentioned that looking back five years from now, the mobile phone industry will undergo more changes. As a global brand, OPPO has achieved great success in the international market, so there is no need to be overly anxious.

Regarding the question of whether Apple will enter the folding screen mobile phone market, Liu Zuohu said that he hopes more manufacturers can join the folding screen mobile phone field, but there are still many users who express doubts about the durability and reliability of folding screen mobile phones. Worry. He believes that the market needs education. If Apple enters this field, it will bring innovative experience to the industry, which is a good thing for the entire industry. He emphasized that more manufacturers need to work together to educate users, and he believes that more users will choose folding screen phones in the next 1-2 years.

In addition, Liu Zuohu also mentioned the adjustment of OPPO’s self-developed chip plan. He said that although OPPO will continue to invest in the chip field, it may not develop its own chips. He seems to be indicating that OPPO may cooperate in depth with chip manufacturers such as Qualcomm and MediaTek.

In May this year, ZEKU, a chip company owned by OPPO, announced its unexpected dissolution. OPPO explained that this decision was based on careful consideration of the uncertainty of the global economy and mobile phone market, and that they will continue to be committed to making good products and continuously creating value.

The above is the detailed content of Liu Zuohu: Don't be afraid of Huawei's return, making good products is the key to coping with market changes. For more information, please follow other related articles on the PHP Chinese website!