The iPhone 15 series has been sluggish in the Chinese market, but demand is strong in the U.S. market

News on October 19, according to the latest Counterpoint Research report, Apple iPhone The performance of the 15 series in the Chinese market was slightly weaker than last year's iPhone 14 series, with sales falling by 4.5% year-on-year. In stark contrast, the U.S. market’s response to the iPhone Enthusiasm for the 15 series is high and demand for various models is strong.

It is understood from the report that compared with the sales data of the iPhone 14 series in the first 17 days in the Chinese market, the iPhone 15 Pro Max fell by 14% year-on-year, and the iPhone 15 The Pro dropped 11% and the iPhone 15 dropped 8%. Due to the late release of iPhone 14 Plus last year, there is no comparable data yet.

Counterpoint senior analyst Mengmeng Zhang said: "iPhone The overall performance of the 15 series in the Chinese market was unsatisfactory, reflecting the downward trend in overall consumer spending. However, compared with last year, the pre-holiday purchase time this year has been reduced, and the Pro Supply shortages of Max models, especially the unpopularity of the blue model, may result in some demand being delayed until the fourth quarter. ”

In contrast, preliminary data from the US market shows that the sales of the iPhone 15 series in the first 9 days in this market showed double-digit growth overall, with the basic model and Pro series, especially the Pro series Demand for Max models has been strong.

North American research director Jeff Fieldhack said: "The new iPhone has performed well in the U.S. market for two consecutive weekends. Overall, the iPhone The 15 series has received positive market response, and we expect that, with iPhone 11 and 12 users will become the main users of replacement models. Of course, these are sales figures from previous weeks, but it provides some positive signs for Apple's lackluster numbers in China. ”

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