"Initial sales performance of the iPhone 15 series in the Chinese market was lower than expected"

According to news on October 18, the latest data shows that the overall iPhone production this year is expected to be about 225 million units, basically the same as in 2022. Although the iPhone 15 series performed strongly in Europe and the United States, its initial sales momentum in the Chinese market was weak and was not as good as the previous generation series. Multiple suppliers revealed that Apple has notified parts suppliers that this year’s production forecast is only the same as last year. The output of the iPhone 15 series is about 85 million units, which is lower than the forecast number in previous years.

According to the editor’s understanding, the latest Counterpoint data shows that the initial sales of iPhone 15 in the Chinese market dropped by 4.5% compared with 2022. Not only that, the sales situation of iPhone 15 in the US market is also worrying. iPhone sales are expected to stagnate next year as many Apple users choose to stick with older iPhones rather than upgrade to the new iPhone 15, according to the third round of a dedicated annual survey. Counterpoint senior analyst Ivan Lam pointed out, The current inventory of iPhone 15 series is about 80 million units, or even slightly lower than this number. Apple will adjust its production plan for the first quarter of 2024 based on sales in October and November. In addition, many investment banks also predict that iPhone 15 shipments will be between 70 million and 80 million units, significantly lower than the iPhone 14 in the same period last year, which exceeded 90 million units

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