Technology peripheralsIt IndustryHuawei Mate 60 series leads sales miracle, Huawei becomes the market leader in China
According to the latest data, Huawei has successfully overtaken Apple and regained the top spot in China’s market share, ending Apple’s short-lived dominance. The mobile phone market has always been fiercely competitive, especially in the Chinese market
According to the latest data from BCI, the sales of Huawei mobile phones have experienced rapid growth recently. In the past four weeks (W37-W40), its year-on-year growth rates reached 91%, 46%, 83% and 95% respectively. During the W40 period (October 2-October 8), Huawei's mobile phone sales share even reached 19.4%, surpassing its competitors and ranking first in the domestic market. The analyst team of investment bank Jefferies also pointed out that Huawei has successfully regained its leading position in the Chinese market. Compared with this, the performance of iPhone 15 is not as good as that of the previous generation, and the sales decline has even reached double digits. Especially after Huawei launched Mate 60 Pro, Huawei's overall sales exceeded Apple
In 2019, Huawei was once the second largest smartphone manufacturer in the world, only Second to Samsung. However, due to the impact of a series of sanctions, Huawei's mobile phone sales dropped significantly in the following years, and even fell out of the top five in the Chinese market. However, with the launch of Huawei's Mate 60 series of mobile phones, Huawei is expected to regain its position as China's largest mobile phone manufacturer. It is expected that by 2024, Huawei's mobile phone sales will exceed 70 million units
The competition in China's smartphone market is fierce. Data changes indicate that rankings may change rapidly with product launches and market reactions. The future competitive landscape is still full of challenges
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