Apple plans to launch exclusive device to provide instant system upgrades for unopened iPhones

News on October 16th, Bloomberg’s technology critic Mark Gurman recently stated in his latest newsletter "Power On" revealed that Apple is planning an innovative initiative to provide the latest operating system version for unopened iPhones. This decision is aimed at solving a common problem of initial iPhone shipments. 15 models come loaded with iOS 17, but buyers may be faced with iOS shortly after purchase. The release of 17.0.1 and subsequent versions requires software upgrades after unpacking the new iPhone, which consumes time and energy.

According to Mark Gurman broke the news that Apple has developed a special-shaped device on which retail stores can place unopened iPhones. This device can quickly wake up the iPhone through a wireless connection, automatically download and install the latest version of iOS system, and then shut down the device to provide the latest software experience to the user immediately after purchase.

According to the editor’s understanding, Apple plans to introduce this system to its retail stores before the end of this year. Although the current report only mentions the iPhone, it does not rule out that this innovation may be extended to Apple's other product lines in the future.

Mark Gurman’s newsletter also mentions Apple’s upcoming “cheap version” of Vision The Pro headset is expected to cost between $1,500 and $2,500, along with an M3 MacBook Pro and Air are expected to be released early next year and other important information. This series of initiatives shows that Apple not only focuses on product innovation, but also is committed to improving users’ purchasing and usage experience.

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