Mainly promoting spot sales, JD.com officially announced a change of strategy during Double 11: direct spot sales will be launched at 8 pm on October 23

According to news from this website on October 16, this website officially learned from JD.com that this 11.11, JD.com will conduct a comprehensive upgrade in terms of products, prices, and services.

It is understood that this year’s JD.com 11.11 is divided into five stages: the starting period, the good start, the special period, the climax period, and the return period. Each stage brings different promotional activities and benefits. The store offers a discount of 50 yuan for every purchase of 299 yuan or more, and consumers can also use it with a 20 yuan subsidy.

Specifically, compared with the rules for pre-sale activities in the past, the biggest change of this year’s JD.com 11.11 is that direct spot sales will begin at 8 pm on October 23 , covering 3C digital and home appliances , food, clothing, beauty, home and other products, including iPhone 15, Wuliangye Puwu 8th Generation, SK-II Fairy Water, Estee Lauder Small Brown Bottle Eye Cream and other popular products have been stocked in advance, and consumers can arrange it immediately after placing an order Distribution.

In addition to starting spot sales at 8 pm on October 23, a super flash sale day event will also be launched; at 8 pm on October 31, there will be a tens of billions of subsidy days; at 8 pm on November 10 Peak will be on for 28 hours.

In addition, in terms of services, JD.com will continue to extend its “full-link services” during 11.11 this year, including more than 200 services such as price guarantees and door-to-door replacements.

Among them, more than 800 million products participate in JD.com’s 11.11 full price guarantee. JD.com’s 11.11 full price guarantee period will last from 20:00 on October 23 to 24:00 on November 13. Some categories of goods also enjoy ultra-long price guarantees of 30 days and 90 days. Enter the keyword "Price Protection" directly into the search box on JD.com's homepage to quickly reach the "Price Protection" interface, or open the JD.com App and click "My" - "Customer Service" - "Price Protection" in sequence ”, click “One-click Price Guarantee” to enjoy the service of refunding the price difference.

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