Bilibili CEO Chen Rui once again proposed the user growth goal: double the daily active users on the mobile terminal

According to the news of this site on October 10, according to "LatePost", at an internal meeting of Station B in the middle of this year, CEO Chen Rui pointed out that "Station B still has the potential for user growth" and "it must be a good user Growth”, and proposed the goal of doubling the daily active users (DAU) of the main website’s mobile terminal on the current basis. However, Chen Rui did not give a clear implementation time for this plan.

B Station clearly proposed user growth goals at its performance meeting in early 2021. At that time, Chen Rui told analysts that Bilibili planned to expand its monthly active users (MAU) to 400 million by 2023. An insider close to Bilibili revealed that the management of Bilibili When evaluating the upper limit of its own user scale, it will refer to the situation of other content platforms. Compared with long video platforms such as iQiyi, Youku, and Tencent, Station B has more comprehensive content, so it should have a higher user scale. The domestic user base of short video platforms Douyin and Kuaishou is close to saturation, while Bilibili is still far from reaching this status.

According to previous reports on this site, in the first half of this year, the daily active users of

Bilibili It increased by 17% year-on-year to more than 95 million, while monthly active users reached 319 million

. The ratio of daily active users to monthly active users increased from 27.2% in the same period last year to 29.8%. In addition, the average daily usage time of users on Bilibili reached 95 minutes in the first half of this year, causing the total usage time of platform users to increase by 21% year-on-year. In the first half of this year, the total daily average video views of Station B increased by 34% year-on-year, reaching 4.1 billion. The average daily views of vertical short videos increased by 78% year-on-year, while the average daily views of long videos generated by professional users increased by 22% year-on-year.

In the first half of this year, the average number of active content creation users at Station B The number of creators and average monthly video submissions increased by 30% and 61% respectively year-on-year. More than 2.1 million creators earned income from various channels on Bilibili, a year-on-year increase of 41%.

As of the end of June 2023, the number of official members of Station B increased by 26% year-on-year to 214 million, and the 12-month retention rate remained stable at approximately 80%.

The number of major members is approximately 20.5 million, of which more than 80% are annual major members or automatically renewing members

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