After Netflix tastes the sweetness, Disney also begins to crack down on Disney+ password sharing

According to news from this site on September 29, Disney’s Disney streaming service plans to crack down on password sharing starting on November 1, starting in Canada.

According to foreign media MobileSyrup, Disney sent an email to Canadian subscribers earlier this week, warning users that it would begin to limit password sharing.

While the company did not specify how it plans to enforce the policy, it said it would not allow users to share accounts with anyone who does not live in the same household. To coincide with the crackdown, Disney will also launch cheaper but ad-supported subscription packages in Canada.

Disney writes in its new service agreement for accounts in Canada: "Unless your service level permits otherwise, you may not share your subscription with people outside of your household. 'Household' means those with whom your A collection of equipment related to the main personal residence and used by individuals living there.”

This site’s query found that as early as last month’s third quarter earnings conference call, Disney CEO Bob Iger said: announced plans to crack down on password sharing and said the company will begin updating subscriber agreements to add additional terms, so it is the first step in Canada.

Another streaming giant, Netflix, tested a similar approach to cracking down on password sharing in several countries last year before rolling out the feature in the U.S. earlier this year, with significant results. The company announced increased revenue in July and new user signups exceeded expectations.

According to Disney reports, the company has lost billions of dollars since launching the service in 2019. Therefore, the crackdown on password sharing may be beneficial to Disney

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