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Netflix announces end of DVD mailing service: The record of shipping more than 5.2 billion discs in the past 25 years is coming to an end

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2023-09-29 23:01:08662browse

News on the evening of September 28th, Beijing time, it was reported that Netflix’s once iconic DVD mailing service is finally coming to an end. Two Silicon Valley entrepreneurs came up with the concept 25 years ago, which not only destroyed Blockbuster's video stores, but also provided a springboard into the streaming market and ultimately transformed the entertainment industry.

On Friday local time, the long-shrunk Netflix DVD mailing service will officially come to an end after the last batch of discs were sent out from the five remaining distribution centers in California, Texas, Georgia and New Jersey.

Over the past 25 years, Netflix has shipped more than 5.2 billion DVDs. Today, the service still has less than 1 million subscribers. Tomorrow, they will receive the last batch of discs. At that time, some users will also receive 10 DVD discs as a souvenir.

In 2011, Netflix made a key decision to separate its DVD side of the business from its streaming business. Today, the Netflix streaming business has 238 million subscribers and annual revenue of $31.5 billion.

Last year, DVD business revenue was only $146 million, which is quite low in comparison. Given the increasing competition from streaming video, the eventual closure of the DVD business was inevitable

Marc Randolph and co-founder Reed Hastings were planning the service when the DVD format was still an emerging technology Technology, there were only about 300 movies to choose from. At its peak, Netflix had more than 100,000 shows.

Randolph said: "We knew from day one that the DVD would disappear and that it would be a short-lived step. But, miraculously, it did the job. It was like an anonymous The booster rocket that launched Netflix into orbit and then landed back on Earth 25 years later. That’s really impressive.”

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