A rising star in the high-end mobile phone market: Huawei Ultimate Design

According to news on September 26, Huawei has recently released a high-profile plan aimed at reshaping its position in the smartphone market. Huawei not only launched the highly anticipated Mate60 series of mobile phones, but also introduced a new high-end brand - "Ultimate Design" (ultimate design). This initiative has triggered widespread discussion at home and abroad, and some foreign media even mentioned that Samsung can learn from it.

Huawei's Ultimate Design brand aims to provide users with an excellent experience beyond ordinary flagship phones, which will use first-class materials, powerful specifications and ultimate craftsmanship. Unlike other Chinese mobile phone manufacturers, which usually rely on sub-brands to meet different market needs and use the main brand for high-end mobile phones, Huawei decided to fully focus on Ultimate Design brand focuses on improving product quality.

In stark contrast to Huawei's strategy, Samsung has long stuck to a single Galaxy brand, whether on entry-level or high-end devices. However, foreign media believe that although the Galaxy brand has huge brand value behind it, a series of Fan Edition smartphones, tablets and headphones may blur the high-end image of the Galaxy brand

According to the editor's understanding , some analysts suggested that Samsung consider adopting a dual-brand strategy, retaining the Galaxy brand for high-end flagships and foldable phones, while launching sub-brands to meet the needs of the entry-level and mid-range markets. This strategy may help consolidate Samsung's dominance in the global smartphone market and avoid diluting its brand image.

In short, Huawei and Samsung have taken different paths in brand strategy. As market competition continues to escalate, how to find the most suitable strategy will be one of the important challenges that these two companies will face in the future. one.

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