What are the conditions and fees for joining Douyin Store in 2023?

With the rapid development of social media, the e-commerce industry has also ushered in new opportunities and challenges. As one of the world's largest short video platforms, Douyin has become one of the preferred platforms for many merchants to launch e-commerce businesses due to its large user base and accurate recommendation algorithm. In order to further promote the development of e-commerce, Douyin launched Douyin Store to provide merchants with an online sales platform. So, for merchants who want to enter Douyin stores, what are the entry conditions and fees in 2023?

First of all, the entry conditions for Douyin stores are relatively loose. Merchants only need to meet the following basic conditions to apply for settlement:

1. Have legal business qualifications: Merchants need to provide relevant business licenses, tax registration certificates and other documents to prove that they have legal business qualifications .

2. Product quality and after-sales service guarantee: Merchants need to ensure that the quality of the goods they sell meets relevant standards and provide complete after-sales services to ensure the rights and interests of consumers.

3. Have a certain sales scale and reputation: Merchants need to have a certain sales scale and reputation to prove that they have certain market competitiveness.

4. Comply with platform rules and policies: Merchants need to abide by the relevant rules and policies of Douyin stores, including but not limited to product listing specifications, advertising specifications, etc.

In addition to the above basic conditions, Douyin Store will also conduct a comprehensive evaluation based on the industry attributes and operating conditions of the merchants to ensure the quality and credibility of the merchants settled there.

Regarding fees, it is free to enter Douyin Store, and merchants can apply to enter Douyin Store without paying any fees. However, merchants will incur certain fees when using Douyin stores for sales. Specific fees include the following aspects:

1. Platform commission: Douyin Store will charge merchants a certain proportion of sales commission, and the specific proportion is determined based on the merchant’s industry attributes and sales.

2. Advertising expenses: Merchants can choose to advertise on the Douyin platform to increase product exposure and sales. The cost of advertising is determined by factors such as advertising format, delivery time and region.

3. Other fees: Depending on the specific needs of the merchant, there may be other fees, such as logistics and distribution fees, after-sales service fees, etc.

It should be noted that the above fees are only for reference under general circumstances, and the specific fees need to be determined based on the actual situation of the merchant and the cooperation agreement.

When registering a store, a category deposit must be paid according to the platform requirements.

Different categories will have different deposits.

The general category deposit is 2,000 yuan, but according to the platform’s maximum charging rules, paying 5,000 yuan can cover most of the best-selling categories on the market.

For us, the more categories we have, the wider our sales channels will be.

In the process of store operation, we will use software such as moving, order taking, and data analysis.

These softwares are available in the service market of Douyin store backend, and they cost dozens of yuan a month.

Liquidity

After the buyer has paid, the system’s payment recovery cycle is 7 to 15 days.

Therefore, it is recommended that novices prepare working capital of about 5,000 yuan for later turnover.

In total, with around 10,000 yuan, you can open a small shop of your own and be your own boss.

Maybe the price is a bit high for some people, but I want to say that you have to take a long-term view. How will you know if you can do it if you don’t try it.

Generally speaking, Douyin Store, as an online sales platform, provides merchants with a convenient sales channel. As long as merchants meet certain entry conditions, they can apply for entry for free and pay corresponding fees based on sales. For merchants who want to expand their e-commerce business, entering a Douyin store is undoubtedly a good choice. .

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