Square Enix President: The company wants to remake its existing game IP into "AAA titles"

According to news on September 20, Square Enix’s current financial situation is not optimistic due to the poor sales of games such as “Final Fantasy 16”. We have previously reported that Bloomberg predicts that Square Enix’s market value will shrink by nearly US$2 billion (approximately RMB 14.56 billion) due to this game

▲ Picture source "Final Fantasy 16" game poster

Recently, Square Enix announced information from their financial report conference held in August. At this briefing, then-president Kiryu Takashi answered several important questions that the media paid attention to

Regarding the sales of the "Final Fantasy 16" game, Kiryu Takashi said that the game initially received 300 The sales volume of 10,000 copies is in line with the company's expectations. In the future, Square Enix will continue to promote the expansion sales strategy and cooperate with the further popularization of PS5 to allow more people to play this game.

When asked "What do you want to do after taking over as president this year?" Kiryu Takashi believed that he hopes to achieve "improvement in profitability" of the company. The company's current operating profit margin still has room for improvement. :

We will first start with high-definition works from these years, not only to challenge new intellectual property rights, but also to increase investment in existing intellectual property rights with potential to improve them. It is a 3A-level work

Of course, the return on investment will also be fully taken into consideration. Afterwards, Square Enix will build its IP into a long-term and stable source of income through the 'publishing, entertainment and merchandise sales departments' , in order to suppress the volatility of the game, and ultimately become a system that can improve profitability.

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• Square Enix wants to 'upgrade some existing IPs to AAA status'

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