OPPO clarifies rumors: chip design business is still terminated

Recent rumors about OPPO restarting its chip design business have been rampant, and there is even news that they have begun to seek the return of former Zheku Technology employees. However, OPPO officials have clarified this, saying that the company has terminated its ZEKU business

OPPO announced on May 12 this year that it would completely terminate its chip design subsidiary ZEKU. Technology (ZEKU) business. This decision means that OPPO has given up its plan to independently develop chips. The official explained that this decision was due to the uncertain global economic situation and extremely fierce competition in the mobile phone market. Therefore, the company needs to make strategic adjustments to cope with the challenges of future long-term development

Zheku Technology was established in 2019, originally named Shoupu Technology (Shanghai) Co., Ltd., and is a chip design subsidiary wholly owned by OPPO. Subsequently, it was renamed ZEKU Technology (Shanghai) Co., Ltd. (ZEKU) in July 2020. Its product line covers core application processors, short-distance communications, 5G baseband, radio frequency, ISP, power management chips and other fields

Before terminating its chip design business, OPPO launched two self-developed imaging chips, namely "Mariana X" and "Mariana Y". But OPPO decided to abandon this field, a decision that received widespread attention. In this regard, Duan Yongping, founder of the BBK brand, once said: "Correct mistakes as soon as possible. No matter how much the price is, it is the minimum price."

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