Countdown to Apple’s autumn new product launch, Xiaomi Mi 14 series prepares for titanium alloy mobile phones

Apple will hold an autumn new product launch conference at 1 a.m. Beijing time on September 13. It is expected to launch the iPhone 15 series and announce the use of a higher-strength titanium alloy frame. This news has attracted widespread attention in the industry and prompted Android manufacturer Xiaomi to actively prepare.

According to the editor’s understanding, Xiaomi plans to release the Mi 14 series before the end of the year. This move is unexpectedly ahead of schedule. , mainly because the sales performance of Xiaomi Mi 13 series exceeded expectations. It is reported that the Xiaomi Mi 14 series will provide a titanium alloy version, similar to the design of Apple’s new machine. In addition, Xiaomi has also adopted many new materials and processes in the screen, middle frame, back cover, etc. to improve the strength and feel of the mobile phone, making it more competitive in the fiercely competitive market.

The early release plan of the Xiaomi Mi 14 series is in line with Xiaomi Group’s financial performance. According to the second quarter financial report released by Xiaomi Group on August 29, the adjusted net profit for the quarter reached 51 billion yuan, a year-on-year increase of 147.0%, showing impressive growth momentum. Xiaomi's total profit in the first half of the year was close to that of the whole of last year, with net profit reaching 78.7 billion yuan, a huge increase from 7.988 billion yuan in the same period last year. It is worth mentioning that Xiaomi’s gross profit margin in this quarter reached 21.0%, a record high. This was mainly due to the successful sales of high-end models, which brought huge profits to the company

Xiaomi’s positive Performance and the exploration of new materials indicate that the highly competitive smartphone market will usher in more innovation and excitement. As Apple's new product launch conference approaches, the focus of the mobile phone market will gradually focus on the competition between these two giants.

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