General Motors abandons CarPlay, actively recruits Apple executives

According to news on September 19, foreign technology media 9to5Mac reported that after General Motors recently announced that it would stop native support for Apple CarPlay, it is actively seeking to recruit Apple executives to strengthen cooperation and ties between the two parties. This move signals that General Motors is interested in technological cooperation with Apple, aiming to further deepen the integration of Apple technology and services in the automotive ecosystem. It is reported that General Motors has successfully recruited former senior executives from Apple. Manage David Richardson. After working at Apple for 12 years, he was responsible for Apple Pay and iCloud, and now serves as a software and services executive at General Motors. His last role at Apple was director of cloud infrastructure engineering, responsible for supporting Apple services such as iCloud, FaceTime and Siri.

Another executive joining GM is Baris Cetinok, who worked at Apple for nine years, will leave Apple in 2021. While at Apple, Cetinok served as iCloud, Apple Senior Director of Product Management and Marketing for Pay and other digital services.

The two new hires will report to Mike Abbott, GM's senior vice president of software and services. It is worth mentioning that Abbott also joined General Motors after leaving Apple earlier this year and reported directly to General Motors CEO Marry Barra

The reason why General Motors invited these senior executives Guan joins because he hopes to use Apple’s professional knowledge and experience to accelerate development in the field of automotive technology and provide better automotive technology and services

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