The Chinese government requires central officials to stop using iPhones, which may have an impact on Apple sales

News on September 7. Recently, it was reported that the Chinese government has asked central officials to stop using iPhones and other foreign brand devices at work. This move may have a major impact on foreign brands including Apple. At the same time, Apple will hold its 2023 autumn new product launch conference at 1 a.m. Beijing time on September 13 to launch a new iPhone 15 series. This news is expected to have a certain impact on new machine sales.

According to the editor’s understanding, in addition to the requirements of the Chinese government, there are other factors that may affect the iPhone 15 series sales. Huawei's latest two models of the Mate60 series have been on sale before they were released, attracting the attention of most high-end mobile phone users. Therefore, iPhone The sales prospects of the 15 series may not be as expected. In addition, market research organization DigiTimes reported that Apple expects the global smartphone market to be weak in the second half of 2023, so the iPhone Order volume for the 15 series may be reduced, and total shipments may be less than last year's iPhone 14 series.

It is worth noting that this year’s iPhone 15 series continues last year’s iPhone According to the pricing strategy of the 14 series, the price of the basic model remains unchanged, while the price of the high-end model is not only higher, but may also rise further. It is reported that the iPhone 15 series will add a new iPhone 15 The Ultra model, which will have a maximum storage capacity of 2TB, may cost $100 more than the Pro model.

Considering various factors, this year’s iPhone The 15 series may see a huge gap between base models and high-end models. However, considering the price and other factors, it may be difficult for such an expensive iPhone to attract purchase interest from Chinese users.

The above is the detailed content of The Chinese government requires central officials to stop using iPhones, which may have an impact on Apple sales. For more information, please follow other related articles on the PHP Chinese website!