Meitu's products launch new 'AI filter” function

Meitu Xiuxiu recently launched a brand new feature called "AI Filter". This function can help users quickly copy high-quality filter effects through filter cloning, thereby creating a more personal filter style. This not only reshapes the filter usage experience, but also provides users with a more concise and efficient image processing method

It is understood that this function mainly uses AI model analysis to learn the tone of the reference image. The image recognition function can intelligently recommend the corresponding target image according to the type of image uploaded by the user. After extraction, the user can collect the filter for future use. used directly. The entire process is simplified, helping users easily achieve the desired photo effects without the need for professional knowledge or complicated operations.

After experiencing the "AI Filter", industry analysts said that this function has three characteristics: first, it relies on AIGC technology to subvert the traditional method; second, the functional design is simple and easy to use; third, it solves the pain points of users and leads the way. A new filter experience

The relevant person in charge said that in the future, "AI Filter" will also launch the function of batch processing of images and videos, which will greatly improve the efficiency of image or video editing. Meitu Xiuxiu will also continue to explore the application of AIGC in image scenes. Application innovation brings a more practical experience to the majority of users.

According to QuestMobile data, in the first half of 2023, Meitu Xiuxiu continued to rank first in terms of user base in China’s picture beautification track. And overseas, it has won the top spot in the application market rankings in many countries around the world.

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