AI empowers the entire chain of creativity, delivery, and operation, and 'Qingge' allows marketing to step onto the 'Hot Wheel'

As Wen Xinyiyan is fully opened to the public, Baidu’s strategy of “reconstructing all product lines with AI native applications” is on the fast track, New products with new generative AI capabilities Becoming available one after another. On September 7, Baidu Marketing released the world's first AI Native marketing platform "Qing Ge". Through generative AI, it integrates marketing plan expression and advertising optimization, and is expected to increase the advertising conversion rate by more than 20%. .

Currently, most marketing platforms are still in the “original framework” of the Internet era Here, the launch of the Qingge platform has changed this. From the three levels of "lossless expression", "simple delivery" and "infinite expansion", it uses the most natural and simple way to simplify the complex and reduce costs and increase efficiency for customers.

Wang Fengyang, vice president of Baidu Group and head of mobile ecological business system, said that "ge" refers to a big ship, Larger ships drive more stably. "Qingge" is light and fast, but also has the stability and power of a large ship. It can help companies achieve the most ideal marketing results in the most convenient way, and truly realize the "AI for everyone" at the corporate marketing level. Available".

# Baidu has been committed to reconstructing marketing with generative AI Full link. Baidu has previously launched AIGC creative platform Qingtuo, conversational marketing brand BOT and other products. This time "Qingge" is launched, it also integrates important generative AI capabilities and leads the generational change of Internet marketing.

##AI solves pain points and advertising enters the era of "zero error"

It has been more than 20 years since the birth of the search engine. Now

more than billions of people browse, search, make decisions and consume on Baidu every day.With the With the complexity and diversification of user media paths, Internet marketing has become a complex and high-threshold matter, and a huge team and expense must be invested behind every placement.

Difficulties in expression, management, and use have become pain points for traditional Internet advertising. Based on the capabilities of large models, the AI ​​intelligent marketing platform

Qingge is committed to eliminating the complexity and learning barriers of traditional advertising. High, analyzing the pain points of time-consuming operation, allowing advertising to enter the "zero error era".

First of all, Qingge can achieve "free expression". Through natural For language communication, Qingge can use a

Prompt prompt word to directly convey the demand, "without attenuation" to convey the corporate marketing strategy, so that the merchant's high-quality information and services can directly connect to the required target group.

At the same time, Qingge can achieve "simple delivery", based on user search terms, interests, intentions, from marketing plans and landing page content, online large models respond in seconds to generate ads , adapting to user needs.

In addition, the Qingge platform has the optimization capability of "infinite expansion" and will continue to expand and integrate the latest AI tools - such as

Integrate Qingduo AIGC creative tools, multi-dimensional traffic insights and other innovative capabilities to explore more AI capabilities.

This means that in the future, any new products released by Baidu Marketing can be connected to the "Qingge" platform with one click, empowering advertisers in all aspects.

The conversion rate increases by 20%, everyone is an optimizer

In light Ge platform, the operation interface is simple and clear. The customer inputs and completes the user groups they wish to launch, and the system automatically generates a delivery strategy, and can use "plug-ins" such as Qingduo to generate delivery ideas and finished products. On the user side, "thousands of people, thousands of faces" can be realized; the system will also automatically generate trends. and tables to help customers conduct marketing insight analysis and make efficient decisions.

#With the help of Qing Ge, the threshold for optimizers has been greatly reduced, while the delivery efficiency has been greatly increased. According to some companies participating in internal testing, advertising conversion rates can be increased by up to 20%.

Take the world's largest IT education group, Dane Group, as an example. It places demands directly on the Qingge platform without refining keywords. For example, "Help me place ads to "Young people who want to learn IT and find a job", Qingge immediately automatically targets the crowd based on marketing descriptions and business understanding, and generates attractive ideas, ultimately bringing more conversions with business value. . During the internal testing period, the conversion volume of Danai Qingge platform increased by as much as 23.3%, and the advertising ROI increased by 22.7%. Another Baidu service provider——Pinzhong Innovation also shared key cases. After using Qingge, the efficiency was improved—the average daily conversion increased by 32.4%. Costs decreased by 20.2% year-on-year.

“The experience and wisdom of advertising marketers are still valuable. With the support of generative AI, they can be used more efficiently in search marketing practice and become stronger. Big." said Liu Zeyin, head of Baidu's commercial advertising platform.

## From this, Qingge will also set off an "Internet advertising revolution" ” allows everyone to become an optimizer and even complete the entire marketing link including creative generation and advertising optimization.

#In the context of the industry where Internet advertising traffic has peaked, AI native applications represented by Qingge are revolutionizing Internet marketing and gaining new growth engines. Baidu Marketing will also take a new look and work with ecological partners to sail to a new world of business.

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