Report shows: 56% of iPhone users prefer focus mode to improve efficiency

News on September 7, a report released today by Airship, a mobile application experience company, shows that digital happiness is increasingly important among consumers around the world. This article is provided by Sapio Research conducted a survey of 11,000 adults aged 18 and over in the United States, Canada, the United Kingdom, France, Germany, South Africa, Singapore, Thailand, Indonesia and Brazil to gain insights into their mobile phone usage habits.

The report reveals that more and more people are taking proactive steps to limit screen time and improve concentration. Specifically, a quarter of respondents said they have started using apps to help them limit phone screen time or focus on work and school tasks.

At the same time, the report also highlights Apple’s focus mode (Focus) and Live The positive role of the Activities function in improving the quality of digital life. Since its launch in September 2021, Apple's Focus Mode, a feature that enables users to customize when notifications and reminders are received while communicating their busy status to others and apps, has attracted 56% of iPhone users.

And Live will be launched in October 2022 The Activities function is also gradually becoming popular among users. 41% of the respondents said they have used this function, 35% of them said they have not used it, and 24% said they are not familiar with this function. Live The main advantage of the Activities function is that it simplifies the process for users to obtain information. By providing customized content and automatic updates, users can more conveniently view game scores, itinerary information, etc., and control multiple operations such as music playback.

According to the editor’s understanding, the release of this report emphasizes the importance of digital happiness for global consumers and highlights key features of mobile applications such as focus mode and Live Activities, which not only help users better manage their digital lives, but also improve their work and study efficiency. This provides valuable insights for mobile app developers and digital experience designers, which can guide them in developing apps and features that better meet user needs.

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