Transsion counterattacks: entering the top five in the global mobile phone market with a growth rate of more than 70%

According to news on September 4, the global smartphone market will face new challenges in the first half of 2023. According to the latest TrendForce research, global smartphone production continues to decline, reaching a new low in ten years at 520 million units, a staggering 13.3% decrease compared to the same period last year. This trend shows that smartphone manufacturers are facing severe market competition and changes.

In terms of production rankings of global mobile phone manufacturers, the most eye-catching change is the rise of the Transsion brand. According to the editor's understanding, Transsion has successfully squeezed out vivo and entered the fifth place in the world for the first time. Its output increased by more than 70% month-on-month, reaching 25.1 million units. Analysts pointed out that Transsion has been able to achieve such high output thanks to the rapid replenishment of channel inventory, the continuous launch of new products, and its active entry into the mid-to-high-end market. This wave of growth momentum is expected to continue into the third quarter.

At the same time, Samsung, the established giant among global mobile phone manufacturers, still ranks first in the production rankings, with a total production of 53.9 million units in the second quarter. However, production performance in the second quarter was not as good as the same period last year due to pressure from competitors, a sluggish global economy and a decline in sales of Samsung's flagship models in the first half.

The performance of Apple and Xiaomi is also eye-catching. Apple's production in the second quarter was 42 million units, a decrease of 21.2% from the previous quarter. Xiaomi’s output was approximately 35 million units, an increase of 32.1% month-on-month. It is worth noting that Xiaomi's performance in channel inventory is still strong, and the production plan for the third quarter is expected to maintain a similar level to the second quarter.

On the other hand, OPPO’s output in the second quarter was approximately 33.6 million units, an increase of 25.4% from the previous quarter, mainly driven by the rebound in demand in Southeast Asia and other regions.

Overall, the global smartphone market has experienced tremendous changes in the first half of 2023. All major mobile phone manufacturers are actively responding to market challenges and looking for new growth opportunities. As competition intensifies and technology continues to advance, the future of the smartphone industry is full of uncertainty.

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